Sr. Product Marketing Manager, Shop Pay Installments

Shopify has redefined commerce.  We’ve raised the standard for how businesses of all sizes operate, market, and sell their products and services.  With millions of merchants in more than 175 different countries, we continue to grow while innovative ways to impact the market.

Product marketing at Shopify is the glue that binds our product strategy to the success of our audiences. As a Product Marketer, we have an active role in the entire cycle of a product: from framing customer problems with audience insight, all the way to developing powerful narratives that bring category-defining products to life. Our focus spans the entire funnel, relentlessly driving awareness, adoption and growth with our segments. We work closely with product teams, creatives, communications, and integrated marketing teams to plan to meet our objectives while making commerce better for everyone.

Shopify is now permanently remote and working towards a future that is digital by default. Learn more about what this can mean for you.

Shop Pay Installments (SPI) is Shopify's ‘buy now, pay later’ solution. SPI allows merchants to offer their buyers a more flexible and increasingly popular payment option. This role is part of our Payments team, working on impactful and revenue generating products for Shopify. A large focus of this role is go-to-market - messaging, positioning and sales enablement. You will have an opportunity to partner closely with Product, Pricing, Sales as well as our external partner.

• Drive awareness, adoption and growth of our BNPL product
• Collect, conduct and synthesize market and customer research into decision-friendly rituals 
• Become a subject matter expert in your product, understanding the market and customer needs
• Understand the market and competitors to position distinctive advantages against problems and alternatives
• Build and execute go-to-market strategies that lead to in-moment awareness and everlasting adoption growth
• Inform creative teams through outstanding briefs that inspire and enable  marketing and content design 
• Craft messaging (copy, blog posts, headlines) with content design to build content that exposes differentiation
• Understand and leverage segmentation models that improve efficiency and retention of marketing messages
• Coordinate Product, UX, Communications, Creative and Marketing teams to launch cohesive GTM plans
• Own and measure success metrics, working with Data Science to scope measurement and instrumentation needs
• Influence and coordinate pricing and packaging decisions for the products and features you own

• Extensive experience building product marketing techniques and strategies, which include defining value propositions, messaging and positioning.
• Product marketing experience within a fintech company.
• Experience working closely with external partners
• Hands-on experience in the full-stack product marketing craft
• Experience building and maintaining cross-functional relationships across the organization to drive results
• You have an entrepreneurial attitude towards work and can: you can navigate complexity to get to an outcome
• You are not afraid to get deep into research to uncover audience and market knowledge

It would be a bonus if you have:

• Previous experience marketing in the BNPL space  
• Lived in the shoes of our merchants as an entrepreneur yourself

Application Details:

Please callout if you have any experience and confidence in working closely with an external partner either in a quick intro, cover letter or as part of your resume. Please submit your application materials in PDF format.

This posting will be active until Mon, Sep 26th at 12PM ET

Our belief is that a strong commitment to diversity & inclusion enables us to truly make commerce better for everyone. We encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities. Please take a look at our Sustainability Reports to learn more about Shopify’s commitments to our communities, and our planet.

At Shopify, we understand that experience comes in many forms. We’re dedicated to adding new perspectives to the team - so if your experience is this close to what we’re looking for, please consider applying.