Sr. Product Marketing Manager - Advertising (Remote, Americas)

Shopify has redefined commerce.  We’ve raised the standard for how businesses of all sizes operate, market, and sell their products and services.  With millions of merchants in more than 175 different countries, we continue to grow with innovative ways to impact the market.

Shopify is now permanently remote and working towards a future that is digital by default. Learn more about what this can mean for you.

The Return On Ad Spend (ROAS) Team’s mission is to help merchants find new buyers by leveraging relevant and measurable advertising across all available platforms. As a Sr. PMM on the team you will work collaboratively with Product, UX and marketing teams to lead our product and GTM strategy.

• Conduct research into industries, customer insights, and product features to influence the product roadmap and develop messaging and positioning for new and existing products.
• Work with marketing and sales channel owners to bring your plans to life across different marketing channels and deliver campaign results.
• Direct the marketing UX and channel teams as they deliver the go-to-market plan, while owning the narrative in terms of both visual design and language
• Architect short and long term go-to-market moments, connecting key narratives to product milestones.
• Determine the success metrics and work with data science to measure the impact of your programs.

• You have previous experience marketing in Adtech, Ad exchange or data privacy.
• You excel in the product marketing craft: positioning, messaging, go-to-market, and pricing.
• You have worked within product marketing, product management or marketing within a tech company.
• You are an intellectually curious self-starter who is not afraid to ask questions and use answers to bring clarity and direction to your greater team.
• You can synthesize complex product narratives into compelling stories for multiple personas, and you understand how those stories might come to life on different marketing channels (social, blogs, webinars, etc).
• You can compile and present market data and customer intelligence into decision-friendly information.
• You love working cross-functionally across different teams, building and maintaining relationships across the organization to drive results.

Nice to have:

• You have lived in the shoes of our merchants as an entrepreneur yourself.
• Previous experience at an Ad Agency.

Tips for a strong application:

• Resume in PDF that highlights your experience inproduct marketing 
• A brief intro (2-3 sentences) that highlights your expertise working with advertising products

This job will be posted until Friday, November 18th at 12:01AM EST

All your information will be kept confidential according to EEO guidelines.

Our belief is that a strong commitment to diversity & inclusion enables us to truly make commerce better for everyone. We encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities. Please take a look at our Sustainability Reports to learn more about Shopify’s commitments to our communities, and our planet.

At Shopify, we understand that experience comes in many forms. We’re dedicated to adding new perspectives to the team - so if your experience is this close to what we’re looking for, please consider applying.