Sr Product Marketing Lead, Enterprise

Shopify has redefined commerce.  We’ve raised the standard for how businesses of all sizes operate, market, and sell their products and services.  With millions of merchants in more than 175 different countries, we continue to grow while innovative ways to impact the market.

Shopify is now permanently remote and working towards a future that is digital by default. Learn more about what this can mean for you.

We are seeking a senior leader in product marketing to work with our enterprise merchant audiences. In this role, you would work closely with our executive team, marketing and sales. This portfolio requires in-depth experience with technical product marketing in an enterprise, sales-led environment—especially in the marketing of developer tools and APIs—and speaking to a developer audience.

• Lead the “big picture” by owning solution narrative, intent, goals, KPIs, roadmaps and more
• Understand our target market by turning data into insights, developing buyer personas, and highlighting key use cases and customer needs
• Partner closely with cross-functional leaders and partners to share ideas and opportunities, identify strategies to overcome roadblocks, and outline top priorities for the team
• Serve as a subject matter expert on the product’s value propositions, core capabilities, and market landscape
• Leverage market, product, and customer insights to help define the roadmap and ensure a consistent, compelling customer experience
• Communicate success regularly through cross-functional meetings to highlight success and impact against business goals
• Lead, develop, and manage a diverse team by providing mentorship, guidance, and career development
• Set Product Marketing Managers up for success by conducting prioritization conversations to ensure they’re working on the right opportunity areas
• Meet with PMs, PMMs, data and creative teams to understand resource allocation and ensure that we’re focused on the right priorities, with the right staffing in place
• Inform creative teams through outstanding briefs that inspire and enable marketing and content design 
• Collaborate with Product, UX, Communications, Creative and Marketing teams to launch cohesive GTM plans
• Own and measure success metrics, working with Data Science to scope measurement and instrumentation needs
• Influence pricing and packaging decisions for the products and features you own

• Extensive experience with large enterprise, sales-led go-to-market configurations
• A technical product marketing background - experience with Dev Tools, SDKs,  APIs, etc
• Experience interfacing with CTOs and other technology leaders
• Experience in a people leadership role interfacing with senior executives, internally and externally
• Strong understanding of how to leverage data to shape insights and inform high-level product and marketing strategies.

Application:

• In the ‘Message to Hiring Manager’ section of your application, please answer the following question:

  'What is something that you believe to be true about enterprise product marketing that most of your peers would disagree with?'

• Please submit your resume in PDF format

• This posting will be active until Friday, Oct 14th 

Our belief is that a strong commitment to diversity & inclusion enables us to truly make commerce better for everyone. We encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities. Please take a look at our Sustainability Reports to learn more about Shopify’s commitments to our communities, and our planet.

At Shopify, we understand that experience comes in many forms. We’re dedicated to adding new perspectives to the team - so if your experience is this close to what we’re looking for, please consider applying.