SEO Content writer

Who are we? ?

Toplyne is a global SaaS product built to help revenue teams, at businesses with a self-service motion, and a large user-base, identify which users to spend time on, when and for what outcome. Think self-service or freemium-led companies like Figma, Notion, Freshworks, and Slack. We do this by helping companies recognize signals across their - product engagement, sales, billing, and marketing data.

Founded in 2021, Toplyne today serves product-led leaders like Canva, Grafana and high growth startups like InVideo and Gather alike. We've raised capital from Sequoia, Together and a bunch of well-known angels. You can read more about us on - https://bit.ly/ForbesToplyne , https://bit.ly/YourstoryToplyne.

What will you get to work on? ?️

• Generate SEO-optimized content for the Toplyne blog, website, and newsletter - including deep dives into growth stories, case studies, and educational guides.

• Craft high-impact web copy that is optimized to rank for competitive, priority keywords and drive user acquisition to high-priority webpages

• Interpret organic search trends to prioritize pages & content for search engine optimization

• Understand and develop keyword strategy at the top, middle, and bottom of the funnel and generate SEO content briefs

• Conducting in-depth research on industry-related (SaaS & PLG) topics to generate unique content for the Toplyne blog

• Help manage and execute Toplyne’s content calendar, SEO strategy, and own distribution for social media

• Managing on-page SEO, maintaining SEO hygiene, following and implementing best practices for the Toplyne blog & website

What do we expect from you? ??

• Strong editing and proofreading skills. A portfolio of creative/humorous work is a bonus.

• Advanced knowledge of SEO/conversion writing best practices and trends. In other words, knows a thing or two about writing for SEO.

• Strong ability to frame issues, drive appropriate analyses, and make clear, impactful recommendations.

• A desire to learn as much as they can about product-led growth, growth experiments, how the various teams that make up software companies work together, etc.

• You enjoy working in a fast-paced environment.

• You love taking ownership and showing accountability toward your work

• Effective communicator and collaborator — you have strong interpersonal skills and are an excellent team player.