This Senior Product Marketing Manager role exists to define the strategy for how to increase market share and develop effective communications for the Personio platform.
The Senior Product Marketing Manager will lead on developing stellar Sales Enablement materials that support sales to win customers. This role has responsibility for smooth running of product launches, and defines positioning, messaging and strategic GTM activities.
This role is for someone who is fast-paced,flexible, adaptable, and extremely driven. Comfortable with complexity, the team member will be skilled in translating complex service and technology products into clear, concise positioning and marketing materials. The role requires someone who is curious, ever-so-slightly geeky by nature, and will be inspired and motivated by Personio’s mission of enabling better organisations. The team member will work in a rapidly growing organisation and has an opportunity to make an impact every day. Strong collaboration and partnership skills with Product, Marketing, Sales and across the business are essential.
Understand our customers within our target segments and buyer personas (including by talking regularly with current and prospective customers), and serve as an advocate for their needs in order to shape go-to-market strategy
Create clear, concise positioning and messaging that centres on value for our platform
Own end to end product launches including defining the Go to market plans, sales tools, and marketing activation in collaboration with our marketing team
Produce attention-grabbing marketing and sales enablement materials for our new and existing products and services
Be the market insight expert, and partner with colleagues in Product to help shape product and feature direction
Deeply understand and stay current on the competitive landscape for the products you serve and collaborate with the competitive intelligence manager to bring actionable insights to our product and field teams
Build a strong partnership with sales, account management, product and marketing teams
Analyse relevant data to inform recommendations or to monitor success of initiatives
Experience: 5+ years of experience in a Product Marketing role, where you launched products with results to show. Ideally with previous experience in leading SaaS companies with solutions in the B2B world within the HR space.
Complexity: Prioritization of tasks and responsibilities across projects in a fast-paced environment. Thinking through complex issues and coming up with effective solutions. Analytical in nature, with ability to draw logical conclusions from different pieces of information.
Impact oriented: Setting out with impact in mind, evaluating what you should work on by the impact it will make. And then you measure the impact and iterate where needed.
Data driven: You have previously synthesized results of market insight projects into a deep understanding of the customer and the market and have used that knowledge to support product development and sales and marketing initiatives
Agility: Thrive in a dynamic environment and unafraid to change course when required.
Influence: Strong presentation and verbal skills and ability to adapt how you communicate to best reach and engage your audience—from software engineer to CEO. Writing compelling copy and clear internal docs. The bar for your writing is high: you’ll write crisp, bold prose.
Digital dexterity: You have worked with various tools such as Slack, Notion, Click-Up. And if not, you are adept at learning as you go.
Team work: Energized by building relationships with people from different backgrounds and with different roles and geographical locations. Product Marketers collaborate across the Marketing team and with basically every team at Personio so you will be able to work with a range of disciplines to execute on your work.
Planning & Organising: Able to work on annual plans for the area of responsibility
Self-starter: Self-motivated and can influence the teams and individuals around you.
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