Senior Product Marketing Manager

This Senior Product Marketing Manager role exists to define the strategy for how to increase market share and develop effective communications for the Personio platform. 

The Senior Product Marketing Manager will lead on developing stellar Sales Enablement materials that support sales to win customers. This role has responsibility for smooth running of product launches, and defines positioning, messaging and strategic GTM activities.

This role is for someone who is fast-paced,flexible, adaptable, and extremely driven. Comfortable with complexity, the team member will be skilled in translating complex service and technology products into clear, concise positioning and marketing materials. The role requires someone who is curious, ever-so-slightly geeky by nature, and will be inspired and motivated by Personio’s mission of enabling better organisations. The team member will work in a rapidly growing organisation and has an opportunity to make an impact every day. Strong collaboration and partnership skills with Product, Marketing, Sales and across the business are essential.

Role responsibilities

• Understand our customers within our target segments and buyer personas (including by talking regularly with current and prospective customers), and serve as an advocate for their needs in order to shape go-to-market strategy

• Create clear, concise positioning and messaging that centres on value for our platform

• Own end to end product launches including defining the Go to market plans, sales tools, and marketing activation in collaboration with our marketing team

• Produce attention-grabbing marketing and sales enablement materials for our new and existing products and services

• Be the market insight expert, and partner with colleagues in Product to help shape product and feature direction 

• Deeply understand and stay current on the competitive landscape for the products you serve and collaborate with the competitive intelligence manager to bring actionable insights to our product and field teams

• Build a strong partnership with sales, account management, product and marketing teams 

• Analyse relevant data to inform recommendations or to monitor success of initiatives

• Experience: 5+ years of experience in a Product Marketing role, where you launched products with results to show. Ideally with previous experience in leading SaaS companies with solutions in the B2B world within the HR space. 

• Complexity: Prioritization of tasks and responsibilities across projects in a fast-paced environment. Thinking through complex issues and coming up with effective solutions. Analytical in nature, with ability to draw logical conclusions from different pieces of information.

• Impact oriented: Setting out with impact in mind, evaluating what you should work on by the impact it will make. And then you measure the impact and iterate where needed.

• Data driven: You have previously synthesized results of market insight projects into a deep understanding of the customer and the market and have used that knowledge to support product development and sales and marketing initiatives

• Agility: Thrive in a dynamic environment and unafraid to change course when required. 

• Influence: Strong presentation and verbal skills and ability to adapt how you communicate to best reach and engage your audience—from software engineer to CEO. Writing compelling copy and clear internal docs. The bar for your writing is high: you’ll write crisp, bold prose. 

• Digital dexterity: You have worked with various tools such as Slack, Notion, Click-Up. And if not, you are adept at learning as you go. 

• Team work: Energized by building relationships with people from different backgrounds and with different roles and geographical locations. Product Marketers collaborate across the Marketing team and with basically every team at Personio so you will be able to work with a range of disciplines to execute on your work.

• Planning & Organising: Able to work on annual plans for the area of responsibility 

• Self-starter: Self-motivated and can influence the teams and individuals around you.

• In order to benefit from the company's success, we offer you a competitive compensation package, which includes your salary, benefits and virtual shares, and which is reassessed every year
• You also get 28 days of paid vacation plus an additional vacation day every two years (up to 30 days in total)
• Two impact days, for a positive impact on the environment and society. Use one day each for an individual project and for a company-wide initiative! #SocialResponsibility
• Flexible working time regulations with PersonioFlex 
  Use your personal annual development budget, which you can use as you wish, for example for courses, certifications, conferences and much more
• Celebrate team events with us, such as our All Company Culture Week and local End of Year celebrations
• Personio offers you a diverse, equal opportunity and multicultural environment with short decision-making processes in which you can achieve a lot 
• PersonioCares offers you support in many areas, including parental leave, child support, mental well-being and the option of a sabbatical
• Save money with corporate benefits from brands like Adidas, LG, Bosch, Apple and many more
• Get the opportunity to invest in your pension with the Personio Pension Scheme
• Decide whether you want a JobRad® as a company car or a monthly pass for local public transport
• With the subsidized membership of Qualitrain, you can train for just €22 a month in many sports studios and other sports facilities throughout Germany