Senior Product Marketing Manager - Payments EMEA

Shopify is a leading global commerce company, providing trusted tools to start, grow, market, and manage a retail business of any size. Shopify makes commerce better for everyone with a platform and services that are engineered for reliability, while delivering a better shopping experience for consumers everywhere. Shopify powers millions of businesses in more than 175 countries and is trusted by brands such as Allbirds, Gymshark, PepsiCo, Staples, and many more.

Product marketing at Shopify is the glue that binds our product strategy to the success of our audiences. As a Senior Product Marketing Manager for Payments in EMEA, we have an active role in the entire cycle of a product: from framing customer problems with audience insight, all the way to developing powerful narratives that bring category-defining products to life. Our focus spans the entire funnel, relentlessly driving awareness, adoption and growth with our segments. We work closely with product teams, creatives, communications, and integrated marketing teams to plan to meet our objectives while making commerce better for everyone.

In this role you will:

• Drive awareness, adoption and growth of payments products or features

• Collect, conduct and synthesize market and customer research into decision-friendly rituals 

• Become a subject matter expert in payment trends in EMEA, understanding the market and customer needs

• Understand the market and competitors to position distinctive advantages against problems and alternatives

• Build and execute go-to-market strategies for EMEA that lead to in-moment awareness and everlasting adoption growth

• Inform creative teams through outstanding briefs that inspire and enablemarketing and content design 

• Craft messaging (copy, blog posts, headlines) with content design to build content that exposes market specific differentiation

• Understand and leverage segmentation models that improve efficiency and retention of marketing messages

• Coordinate Product, UX, Communications, Creative and Marketing teams to launch cohesive GTM plans for EMEA

• Own and measure success metrics, working with Data Science to scope measurement and instrumentation needs

• Influence and coordinate pricing and packaging decisions for the products and features you own

You will need to have:

• Extensive experience building product marketing techniques and strategies, ideally within a payments/fintech company.

• Hands-on experience in the full-stack product marketing craft: inbound, outbound, growth

• You have an entrepreneurial attitude towards work: you can navigate complexity to get to an outcome

• You are not afraid to get deep into research to uncover audience and market knowledge 

• You can inform, build and execute integrated marketing assets (email, media, social, content)

• You are a storyteller and can write compelling and cohesive audience-centric product stories

• You love building and maintaining cross-functional relationships across the organization to drive results

Shopify is now permanently remote, and we’re working towards a future that is digital by design. That location you see above? Consider it merely an example of hundreds of potential locations Shopify is hiring. Learn more here: https://www.shopify.com/careers/work-anywhere

Our belief is that a strong commitment to diversity & inclusion enables us to truly make commerce better for everyone. We encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities. Please take a look at our Sustainability Reports to learn more about Shopify’s commitments to our communities, and our planet.

At Shopify, we understand that experience comes in many forms. We’re dedicated to adding new perspectives to the team - so if your experience is this close to what we’re looking for, please consider applying.