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Coursera was launched in 2012 by two Stanford Computer Science professors, Andrew Ng and Daphne Koller, with a mission to provide universal access to world-class learning. It is now one of the largest online learning platforms in the world, with 142 million registered learners as of December 31, 2023.
Coursera partners with over 325 leading university and industry partners to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, Guided Projects, and bachelor’s and master’s degrees. Institutions around the world use Coursera to upskill and reskill their employees, citizens, and students in fields such as data science, technology, and business. Coursera became a B Corp in February 2021.
Join us in our mission to create a world where anyone, anywhere can transform their life through access to education. We're seeking talented individuals who share our passion and drive to revolutionize the way the world learns.
We at Coursera are committed to building a globally diverse team and are thrilled to extend employment opportunities to individuals in any country where we have a legal entity. We require candidates to possess eligible working rights and have a compatible timezone overlap with their team to facilitate seamless collaboration. As a remote-first company, our interviews and onboarding are entirely virtual, providing a smooth and efficient experience for our candidates.
Job Overview:
The Marketing & Communications team is responsible for connecting the world to lifelong transformative learning. They also work to shape public conversations on the future of education and work. The team is currently focused on expanding the reach of Coursera’s brand and bringing new learners to the site, connecting students to degree programs, attracting new enterprise customers — including businesses, governments, and universities — and creating a marketing system that nurtures learners throughout their professional lives.
Coursera’s Product Marketing team connects consumers, educators and institutions with our world-class learning products, content and solutions. Product Marketers play a key role in finding product-market fit, bringing products to market and driving adoption.
As Senior Product Marketing Manager, Partners, you’ll support our work in deepening engagement with our existing university and industry partners who create learning content for our platform - including Google, Meta, the University of Michigan, Yale and many others – and in bringing new content partners to Coursera. You’ll be responsible for developing partner insights and personas, ensuring product-market fit for our offerings, driving adoption of new products and features, and equipping our partner-facing teams with differentiated messaging and positioning. This is a dynamic, growing market, and you will play a key role in supporting our growth and revenue goals while partnering with multiple cross-functional teams including Product, University and Industry Partnerships, and Partner Success.
Responsibilities:
- Increase adoption of key initiatives amongst partners and develop partner enablement materials and messaging to support partner adoption
- Serve as the voice of our partners and develop market insights to help shape our product strategy and strengthen product-market fit
- Serve as a subject matter expert for our platform and develop positioning and messaging for product features that benefit our partners
- Act as the lead product marketer for key partners and develop roadmaps and product updates for them
- Research and develop competitive analyses (globally and regionally) and develop differentiation strategies
- Present market insights and recommendations to cross-functional teams and executive stakeholders
Basic Qualifications:
- 5+ years in product marketing (or related marketing roles)
- 10+ years professional level experience
- Track record of success and impact developing product go-to-market plans, building messaging and positioning, and executing GTM initiatives
- Experience developing and delivering pitch decks, product demos and other customer-facing materials
- Experience providing insights that directly contribute to product-market fit, successful product launches and impactful marketing campaigns from definition to execution
Preferred Qualifications:
- 3+ years experience in edtech or higher education
- Experience working with global products and audiences
- Strong understanding of the global higher education ecosystem, decision makers, influencers, and the buying process
- Execution mindset: strong organizational ability with demonstrated success in driving initiatives in a fast-paced, cross-functional environment to meet deadlines and targets
- Comfort with a fast-paced culture with the ability to learn quickly, think creatively and stay focused and organized while managing multiple priorities
If this opportunity interests you, you might like these courses on Coursera:
- Customer Insights: New Product Development Orientation
- Positioning: What You Need for a Successful Marketing Strategy
- Storytelling and influencing: Communicate with impact
Compensation:
Our job titles may span more than one career level. The starting base pay for this role is between 126,000 and 181,000. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs, and location. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, and benefits.
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Questions & answers for this position
- What is the type of contract for this position?The contract for this position is a Full-time contract
- What's the salary range for the Senior Product Marketing Manager, Partners position?The suggested salary for this position is $147,500 - $185,000*
- Is telecommuting possible for this position?Yes, telecommuting is possible for this position
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