Senior Product Marketing Manager, Engage

Shopify’s mission is to make commerce better for everyone. From building a new product feature for our commerce platform, to helping a merchant troubleshoot an issue over the phone, we want to empower our ecosystem through our work.

Having a unified vision, a north star, is vitally important to ensure that we are all headed in the same direction. No matter the size or experience, we want to power every merchant’s experience. This is why we’re all here.

Shopify is now permanently remote, and we’re working towards a future that is digital by design. That location you see above? Consider it merely an example of hundreds of potential locations across North America where Shopify is hiring. Learn more here: https://www.shopify.com/careers/work-anywhere

 

Building profitable and lasting relationships with buyers has never been more critical to the success of the more than 1.7M merchants using Shopify. As a Senior Product Marketing Manager, you’ll help build and tell the story of the tools that give every merchant an ability to understand and connect with their customers—think “part CRM, part secret weapon.” , and make sure they get into the hands of the merchants who need them. 

You’ll work closely with best-in-their-field product, UX, marketing, and communications teams to inform product decisions and create marketing strategies that lead to more merchants getting more use out of the tools at their disposal. 

Responsibilities:

• You’ll work collaboratively with product, UX and marketing teams to understand and communicate our product strategy
• You’ll conduct research into industries, customer insights, and product features to develop messaging and positioning for new and existing products
• You’ll work with marketing channel owners to bring your plans to life across different marketing channels and deliver campaign results
• You’ll direct marketing UX and channel teams as they deliver the go-to-market plan, and you’ll own the narrative in terms of both visual design and language
• You’ll architect short and long term go-to-market moments, connecting key narratives to product, portfolio and brand milestones
• You’ll determine the success metrics and work with data science to measure the impact of your programs

• You can synthesize complex product narratives into compelling stories for multiple audiences, and you understand how those stories might come to life on different marketing channels (social, blogs, webinars, etc.)
• You can compile market data and customer intelligence into decision-friendly information, and you’re comfortable presenting it to stakeholders at all levels 
• You can develop an interest in a particular problem and go deep to understand it from all angles: audience, market, product, marketing
• You’re a master of the product marketing craft: positioning, messaging, go-to-market, and pricing
• You have a holistic understanding of how to engage users both inside and outside of your products
• You love working cross-functionally across different teams, building relationships and collaborating across the organization to drive results
• You have 3+ years of experience in product marketing, marketing, or product management in technology companies
• It would be a bonus if you have:
• Previous experience working with marketing technology (and brownie points for experience in the worlds of email, CRM, marketing automation, or customer data platforms)
• Lived in the shoes of our merchants as an entrepreneur yourself

Shopify is now permanently remote, and working towards a future that is digital by default. Learn more about what this can mean for you: https://www.shopify.com/careers/work-anywhere

Our belief is that a strong commitment to diversity & inclusion enables us to truly make commerce better for everyone. We encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities. Please take a look at our Sustainability Reports to learn more about Shopify’s commitments to our communities, and our planet: https://www.shopify.com/about/environment#SustainabilityReports

At Shopify, we understand that experience comes in many forms. We’re dedicated to adding new perspectives to the team - so if your experience is this close to what we’re looking for, please consider applying.