Senior Product Marketing Manager, Ecosystem EMEA

Shopify is a leading global commerce company, providing trusted tools to start, grow, market, and manage a retail business of any size. Shopify makes commerce better for everyone with a platform and services that are engineered for reliability, while delivering a better shopping experience for consumers everywhere. Shopify powers millions of businesses in more than 175 countries and is trusted by brands such as Allbirds, Gymshark, PepsiCo, Staples, and many more.

We are focused on making the Shopify ecosystem safer, simpler and more personalized, to better help merchants find and make use of apps, themes and services that help their businesses grow

As a Product Marketing Manager focused on Shopify’s International missions within the Ecosystem team, you will lead Go-To-Market efforts that drive awareness, engagement and adoption targeted at developers internationally. You will build and tell the story of what makes Shopify the top choice for developers and ecosystem partners looking to build app solutions for merchants. You will work with our worldwide developer ecosystem building innovative solutions on the Shopify platform, to drive messaging, awareness, engagement, and adoption of new product capabilities and API offerings for developers and partners, fueling the growth of our developer ecosystem and a positive impact on merchants’ businesses. You will also support product strategy by bringing the developer perspective, both establishing and expanding Shopify’s presence and reach in the developer community.
 

You will work closely with product and partnerships teams to provide input into the ideation and prioritization of roadmap efforts. You will support product strategy by bringing the developer and marketing perspective, both establishing and expanding Shopify’s presence and reach in the international developer community.

You’ll get to do things like: 

Craft positioning and messaging

• Tell the story about Shopify’s development platform, giving shape to the way new product features and developer tools are introduced to developers and partners worldwide. You will inform content creation on several types of assets and channels.

• Communicate important updates about other Shopify products that may be available to developers to build with, and other program initiatives around enablement and education.

Define and execute Go-to-market strategies

• Define the best approach to communicate the latest innovations in the platform by understanding developer and merchant needs, product roadmap, market trends, and competitive landscape. Drive programs end-to-end with exceptional communication and program management skills. 

• Lead customer research projects and bring the voice of the developer to inform product roadmap and marketing tactics.

Execute digital marketing

• Ideate, create, and execute marketing campaigns to drive awareness, adoption, and growth. Support development and execution of developer marketing campaigns, programs, and events. 

• Establish community presence, and represent Shopify in the developer community and help to build a welcoming, inclusive, and supportive environment for developers from varied backgrounds and skill levels.

Make data-driven decisions

• Use data to understand landscape and trends, set goals, measure success, and look for new opportunities. Define segments and profiles to support effective targeting and deeper engagement with developers and partners.

Work cross-functionally

• Drive alignment and partner effectively with other Product Marketing peers within Ecosystem and across Shopify, and other stakeholders - such as Product Management, Partnerships, Developer Advocacy, Developer Relations, and Operations. Contribute to improvements in internal processes as we grow the Shopify developer ecosystem.

Grow and have fun!

• Surround yourself with a world-class team of highly talented people who keep learning from one another, and define how you level up and continue developing your career with self-directed development budgets to support learning and growth.

You'll need to have:

• Previous experience in Product Marketing/adjacent roles (added bonus from SaaS companies).

• Experience in developer product marketing, developer marketing, developer advocacy, technical evangelism, technical sales, or product management.

• Demonstrated technical breadth and understanding of developer tools, application development, API usage, and/or web development. Previous hands-on experience on a developer/technical role preferred.

• Strong written and verbal communication skills, able to transform developer needs and product capabilities into easy-to-understand messages and value propositions. Public speaking is a plus.

• Experience building and managing holistic marketing campaigns across multiple channels.

• Experience with a growth company, or a growth business within a non-growth company.

• Experience using data/analytics to measure the impact of your work in the context of the total business strategy.

• The ability to thrive in chaos and think quickly on your feet.

It would be great if you also had:

• A “get shit done” attitude.

• Experience working in the tech industry. Understanding of e-commerce platforms is a plus.

Shopify is now permanently remote, and we’re working towards a future that is digital by design. That location you see above? Consider it merely an example of hundreds of potential locations Shopify is hiring. Learn more here: https://www.shopify.com/careers/work-anywhere

Our belief is that a strong commitment to diversity & inclusion enables us to truly make commerce better for everyone. We encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities. Please take a look at our Sustainability Reports to learn more about Shopify’s commitments to our communities, and our planet.

At Shopify, we understand that experience comes in many forms. We’re dedicated to adding new perspectives to the team - so if your experience is this close to what we’re looking for, please consider applying.