Senior Product Marketing Manager, Core Optimize

About Shopify

Opportunity is not evenly distributed. Shopify puts independence within reach for anyone with a dream to start a business. Since 2006, we’ve grown to over 10,000 employees and generated over $500 billion in sales for millions of merchants in 175 countries. Every 28 seconds, an entrepreneur on Shopify makes their first sale.

This is life-defining work that directly impacts people’s lives as much as it transforms your own. This is putting the power of the few in the hands of the many, is a future with more voices rather than fewer, and is creating more choices instead of an elite option.

About you

Moving at our pace brings a lot of change, complexity, and ambiguity—and a little bit of chaos. Shopifolk thrive on that and are comfortable being uncomfortable. That means Shopify is not the right place for everyone.

Before you apply, consider if you can:

• Care deeply about what you do and about making commerce better for everyone
• Excel by seeking professional and personal hypergrowth
• Keep up with an unrelenting pace (the week, not the quarter)
• Be resilient and resourceful in face of ambiguity and thrive on (rather than endure) change
• Bring critical thought and opinion — and embrace differences and disagreement to get shit done and move forward
• Work digital-first for your daily work

As a Senior Product Marketing Manager, you’ll help build and tell the story of reports and analytics tools that give every merchant an ability to understand their entire business.  

You’ll work closely with best-in-their-field product, UX, marketing, and communications teams to inform product decisions and create marketing strategies that lead to more merchants getting more use out of the tools at their disposal.

• You’ll work collaboratively with product, UX and marketing teams to understand and communicate our product strategy
• You’ll conduct research into industries, customer insights, and product features to develop messaging and positioning for new and existing products
• You’ll work with marketing channel owners to bring your plans to life across different marketing channels and deliver campaign results
• You’ll direct marketing UX and channel teams as they deliver the go-to-market plan, and you’ll own the narrative in terms of both visual design and language
• You’ll architect short and long term go-to-market moments, connecting key narratives to product, portfolio and brand milestones
• You’ll determine the success metrics and work with data science to measure the impact of your programs

• You can synthesize complex product narratives into compelling stories for multiple audiences, and you understand how those stories might come to life on different marketing channels (social, blogs, webinars, etc.)
• You can compile market data and customer intelligence into decision-friendly information, and you’re comfortable presenting it to stakeholders at all levels 
• You can develop an interest in a particular problem and go deep to understand it from all angles: audience, market, product, marketing
• You’re a master of the product marketing craft: positioning, messaging, go-to-market, and pricing
• You are comfortable with leading strategy and going deep on execution, from doing market research, to sending emails and writing case studies. 
• You love working cross-functionally across different teams, building relationships and collaborating across the organization to drive results
• You have experience in product marketing, marketing, or product management in technology companies with a focus on Analytics and reporting

Interested? Hit apply and let us know why you’d be a great match for the role!    

Our belief is that a strong commitment to diversity & inclusion enables us to truly make commerce better for everyone. We encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities. Please take a look at our Sustainability Reports to learn more about Shopify’s commitments to our communities, and our planet.

All your information will be kept confidential according to EEO guidelines.