Senior Product Marketing Manager - Buyer Shopping (Remote, Americas)

Shopify is the all-in-one commerce platform to start, sell, market and manage your business. Shop is the buyer-facing application of Shopify and we are on a mission to change how we shop. From the fastest checkout experience to all-in-one order tracking and easy ways to find and shop local brands in app, we are making things better one step at a time for both shoppers and the merchants they buy from. 

We are looking for someone to join the growing Shop Product Marketing team and help drive the expansion of Shop as the leading app-based shopping destination. The focus of this role is to build out best-in-class product adoption and communication strategies to be implemented across the entire customer journey.In this role, you will build foundations for our consumer audience and develop insights to be implemented across the entire product lifecycle. You will work across product, growth and marketing teams to develop best-in-class product communication strategies for Shop’s consumer audience. There are many moving parts to this product and you will determine what the most impactful marketing efforts are to focus on based on the broader product dynamics at play.

Responsibilities 

• Define the messaging, positioning and launch plan for new and existing features

• Develop lifecycle strategies and touchpoints to help drive user adoption and retention across the product 

• Influence the product roadmap through market analysis, competitive research and user insights

• Integrate cross-functionally to drive alignment across product and marketing teams 

• Identify KPIs, set targets, and report against and analyze the results of product launches and campaigns

• Develop product positioning that differentiates products and features by understanding user needs, product roadmap, market trends, and competitive forces

• An expert in the entire customer journey.Highly adept at positioning the value of a product and delivering delight at the right moments in the user journey. 

• The Shop team is scrappy and fast-paced. We’re looking for a self-starter who balances strategic, analytical, and marketing acumen, with a roll-up your sleeves and “get it done” attitude.

• Experience in growth-oriented product marketing, or a growth marketing role 

• The ability to thrive in chaos, resolve ambiguity and think quickly on your feet

• Excellent communication and organizational skills with great attention to detail

• Experience building out insights and campaigns for the consumer audience

• Experience using data/analytics to measure the impact of your work and to support decision making

• A resourceful attitude and a keen interest in identifying opportunities and advocating for their prioritization 

It would be a bonus if you have

• Experience working in e-commerce

• Experience working online marketplaces, social platforms or advertising & marketing platforms

• Experience working with mobile apps

All your information will be kept confidential according to EEO guidelines.

Shopify is now permanently remote, and we’re working towards a future that is digital by design. That location you see above? Consider it merely an example of hundreds of potential locations Shopify is hiring. Learn more here: https://www.shopify.com/careers/work-anywhere

Our belief is that a strong commitment to diversity & inclusion enables us to truly make commerce better for everyone. We encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities. Please take a look at our Sustainability Reports to learn more about Shopify’s commitments to our communities, and our planet.

At Shopify, we understand that experience comes in many forms. We’re dedicated to adding new perspectives to the team - so if your experience is this close to what we’re looking for, please consider applying.