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The contract for this position is a Full-time contract

Is telecommuting possible for this position?

Yes, telecommuting is possible for this position

Senior Product Marketing job at Articulate

Articulate is looking for an exceptional senior product marketer to join its growing marketing team.

The Senior Product Marketing Manager is responsible for telling Articulate product stories in a clear, compelling, and inspiring way to both internal and external audiences. The Senior Product Marketing Manager crafts product messaging that the rest of the marketing organization brings to market via cross-channel marketing campaigns to meet revenue and conversion goals. They also continually refine message effectiveness using data-based input from sales, customer success, and the rest of the marketing team on what messages are resonating with which audiences.

They have a deep understanding of our customers, brand values, and product benefits. They work in close collaboration with other members of the marketing team who fulfill marketing plans and manage marketing channels (email, in-app, advertising, social, web properties, content creation, and events). They also work cross-functionally with revenue enablement, sales, customer success, and product teams to get the right message to the right audiences.

What you'll do:

Partner with leadership to craft our brand and product marketing messages
Develop messaging hierarchies and personas
Deliver assets to support marketing plans (sales presentations, customer case studies, product brochures, press releases, etc.)
Create and then manage an in depth customer survey program
Be the subject matter expert on our customers and target audiences
Review copy created by other team members to ensure accuracy of our positioning and messaging

What you should have:

Passion for and outstanding ability to tell engaging, compelling stories in any medium (presentations, web, social media, PR, etc)
An understanding of all traditional and digital marketing channels and best practices
Ability to derive insights from data and use a learning mindset and strategic thinking to constantly improve performance
Experience in a high-growth, SaaS company
Outstanding communication and interpersonal skills, with consistent demonstration of respect for others at all levels of the organization
Attention to detail and exceptional execution
A trustworthy, thoughtful, doer
Four-year college degree or equivalent experience

About us:

Articulate Global, LLC, is the leading SaaS provider of creator platforms for online workplace training. Founded by Adam Schwartz in 2002 and led by CEO Lucy Suros, Articulate provides creator tools and services that make it simple for enterprises and SMBs to develop, deliver, and analyze online workplace training that’s engaging and effective.

Increasingly, organizations must reskill employees for ever-changing remote and hybrid work environments, create learning cultures that attract and retain employees in a tight labor market, and use training to build more equitable, empowering, and engaging workplaces. Articulate helps organizations address these critical business needs with its creator platform for workplace training. Articulate 360—a suite of creator tools for online courses—was named the 7th most-loved product in the world by TrustRadius. And Rise—an all-in-one online training system that makes online training easy to create, enjoyable to take, and simple to manage—is the first creator platform for SMBs and departments within the enterprise. Articulate has more than 115,000 customers in 167 countries and counts all 100 of the Fortune 100 companies as customers.

Named one of Inc. Magazine’s Best Workplaces 2020 as well as Glassdoor's Top 50 Best Places to Work 2022, and a leader in building a human-centered organization, Articulate is guided by a commitment to provide the best value to customers, do right by employees, and create an equitable, empowering workplace for all. As a human-centered organization, we honor people’s humanity knowing that each person’s unique history, vulnerabilities, and social location inform how we show up with one another. We embrace our connectedness, aware that what we do and say impacts others. We give each other grace because we are all works in progress, learning and evolving every day. And we take responsibility for ourselves and are serious about our accountability to each other. In all we do, we strive to create an equitable, sustainable, and empowering workplace while we drive results for the business and make a positive impact in the world. Read more about our values here.

Articulate welcomes different voices and viewpoints and does not discriminate on the basis of race, religion, color, national origin, ancestry, physical and/or mental disability, medical condition, native language, pregnancy status, physical size, genetic information, marital status, sex, gender, gender identity, gender expression, transgender status, age, sexual orientation, and military or veteran status, or any other basis protected by law. We are an equal opportunity employer and invite applicants to voluntarily disclose their race and gender on our application form to help us create a diverse company. This voluntarily disclosed information will not be shared with any hiring manager and will be kept in confidence by the Articulate human resources department and executives who are not hiring for this position.

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Senior Product Marketing Manager

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