Senior Product Marketing Lead - Marketplace Partnerships (Remote, Americas)

Shopify has redefined commerce. We’ve raised the standard for how businesses of all sizes operate, market, and sell their products and services. With 1.7 million merchants in more than 175 different countries, we continue to grow while looking for innovative ways to impact the market.

To help our merchants sell wherever their customers spend time online, we have developed integrations with the highest traffic online destinations or marketplaces, including Facebook, Google, TikTok, Pinterest, eBay, Walmart Marketplace and more.

The Product Marketing Senior Lead - Marketplace Partnerships will own the go to market and growth of this portfolio of partner integrations with the goal of helping merchants reach and sell to more buyers. This is a people leadership role with several direct reports.We are looking for a bright, passionate leader in product marketing who also has experience with partnerships and co-marketing. You’ll need to have a growth mindset, have deep empathy for merchants and customers, and be excited to roll up your sleeves and dig for the solution to a complex problem.

Responsibilities: 

• Develop a clear and compelling narrative for this product area by understanding merchant and partner needs, product roadmap, market trends, and competitive forces.

• Lead a team of product marketers to bring new partnership products to market and grow adoption, ensuring merchants are getting value from the products. Your team will need to:

  • Define the go to market strategy to enable successful product launches and growth campaigns by working cross functionally with the partners and our Product Management, UX, Engineering, Marketing, PR, Support, Data and Revenue Operations and Sales.

  • Create strategies to drive product success through all stages of the merchant adoption funnel from awareness, adoption, through to advocacy

  • Help influence the products we’re building through deep market analysis, competitive research and merchant/partner feedback. Collaborate with product teams to optimize product elements that boost user engagement and alleviate product issues and gaps. 

  • Run A/B tests to optimize user messaging strategies and quantitatively test hypotheses pertaining to acquisition and engagement strategies 

  • Identify KPIs, set targets, and analyze the results of product launches and growth efforts against those targets

• Communicate effectively and often to ensure that all stakeholders are aligned

• Extensive experience in product marketing and partner marketing
• Experience leading large teams of product marketers (or a closely related discipline)
• Experience working in ecommerce or the tech industry - it's important to understand our platform and the products we deliver
• The ability to thrive in uncertainty, resolve ambiguity and think quickly on your feet
• Experience driving bringing new products to market and driving product growth 
• Experience working with an in-house creative team
• Experience working closely with many internal and external teams, where you leveraged strong communication and negotiation skills

Shopify is now permanently remote, and working towards a future that is digital by default. Learn more about what this can mean for you.

Our belief is that a strong commitment to diversity & inclusion enables us to truly make commerce better for everyone. We encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities. Please take a look at our Sustainability Reports to learn more about Shopify’s commitments to our communities, and our planet.

At Shopify, we understand that experience comes in many forms. We’re dedicated to adding new perspectives to the team - so if your experience is this close to what we’re looking for, please consider applying.

Shopify is now permanently remote, and we’re working towards a future that is digital by design. That location you see above? Consider it merely an example of hundreds of potential locations Shopify is hiring. Learn more here: https://www.shopify.com/careers/work-anywhere

Our belief is that a strong commitment to diversity & inclusion enables us to truly make commerce better for everyone. We encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities. Please take a look at our Sustainability Reports to learn more about Shopify’s commitments to our communities, and our planet.

At Shopify, we understand that experience comes in many forms. We’re dedicated to adding new perspectives to the team - so if your experience is this close to what we’re looking for, please consider applying.