Senior Product Marketing Lead - Content & Partner Marketing, Nitro (Revenue)

With 150 million monthly users across 19 million active communities, Discord has grown to become one of the most popular communications services in the world.  We’re building an outstanding product marketing organization to help shape and scale Discord to diverse communities around the world.

Discord was built without selling ads and instead offers premium subscriptions directly to users.  Our primary revenue driver today is Nitro, which gives users special perks like higher quality streams and fun customizations.  Our goal is to create a premium offering that every Discord user will want and build a robust multi billion dollar business.

We're looking for a Senior Product Marketing Lead  to look after go-to-market strategy and execution for Nitro  during one of the most exciting times in our business.  You will partner closely with Product Partnerships, Creative, Brand, Comms, and other XFN leads to design and execute marketing  programs (on & off platform) that activate new subscribers.  You will report to the Senior Director of Product Marketing, Consumer Revenue.

What you'll be doing

• Partner with product, partnerships, and xfn marketing teams to drive awareness and adoption of Nitro
• Build and execute marketing plans based on user insights
• Lead and inform both on-platform and partnership programs in close collaboration with product, partnerships, brand, and other xfn leads
• Accountable for key KPIs including subscriber adoption and revenue. Work closely with data science to develop tracking and experimentation
• Develop a team of marketing managers

You’ll Thrive in this Role If…

• Excel in ambiguous environments - excited about finding solutions to complex problems
• 6+ years of experience building out acquisition strategies that drive incremental conversion, subscription and revenue, both on and off-platform
• 3+ years experience managing and supporting individual contributors
• Expertise in using qualitative and quantitative user insights to inform go-to-market strategy and execution 
• Creative thinker who excels in bringing user stories to life, and comfortable across multiple marketing channels
• Ability to expertly guide cross-functional teams towards decision and execution

Bonus Points

• Experience in brand marketing and/or partner marketing
• Experience working with agency partners
• Entrepreneurial or start-up background

Benefits and Perks - Eligible to Fulltime Employees

• Comprehensive medical insurance including Health, Dental and Vision (plus up to $20,000 for gender affirmation procedures)
• Mental health resources and quarterly wellness stipends
• 16+ paid holidays, 4 weeks of PTO + use-what-you-need sick days 
• Paid parental leave (plus fertility, adoption and other family planning benefits)
• Generous stipends for headphones, your remote work setup, and lunch on a daily basis (while we’re all remote) 
• Flexible long-term work options (remote and hybrid)
• Volunteer time off
• A diverse slate of Employee Resource Groups 
• Plus commuter contributions and other perks for office-based employees

About Us

Discord is a voice, video and text app that helps friends and communities come together to hang out and explore their interests — from artists and activists, to study groups, sneakerheads, plant parents, and more. With 150 million monthly users across 19 million active communities, called servers, Discord has grown to become one of the most popular communications services in the world. Discord was built without selling ads or user data and instead, offers a premium subscription called Nitro that gives users special perks like higher quality streams and fun customizations.

We’re working toward an inclusive world where no one feels like an outsider, where genuine human connection is a click, text chat, or voice call away. A place where everyone can find belonging. Challenging? Heck yes. Rewarding? Double heck yes. It’s a mission that gives us the chance to positively impact millions of people all over the world. So if this strikes a chord with you, come build belonging with us!