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Shopify

Senior Product Marketing Lead, Checkout

Full-timeProduct Marketing Manager$145,520 - $185,900*
Austin, United States
This job offer is closed.
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Company Description

About Shopify

Opportunity is not evenly distributed. Shopify puts independence within reach for anyone with a dream to start a business. Since 2006, we’ve grown to over 10,000 employees and generated over $500 billion in sales for millions of merchants in 175 countries. Every 28 seconds, an entrepreneur on Shopify makes their first sale.

This is life-defining work that directly impacts people’s lives as much as it transforms your own. This is putting the power of the few in the hands of the many, is a future with more voices rather than fewer, and is creating more choices instead of an elite option.

About you

Moving at our pace brings a lot of change, complexity, and ambiguity—and a little bit of chaos. Shopifolk thrive on that and are comfortable being uncomfortable. That means Shopify is not the right place for everyone.

Before you apply, consider if you can:

  • Care deeply about what you do and about making commerce better for everyone
  • Excel by seeking professional and personal hypergrowth
  • Keep up with an unrelenting pace (the week, not the quarter)
  • Be resilient and resourceful in face of ambiguity and thrive on (rather than endure) change
  • Bring critical thought and opinion — and embrace differences and disagreement to get shit done and move forward
  • Work digital-first for your daily work

Job Description

Shopify is seeking a Senior Product Marketing Lead that will be responsible for building awareness and driving adoption of Shopify Checkout with merchants and developers. They will work closely with cross-functional teams to generate audience and market insights, define segmentation, and craft positioning and messaging, highlighting how Checkout fits into our overall platform story.

The ideal candidate will have a strong understanding of merchant and developer audiences, along with a strong background leading teams, crafting go-to-market strategies, driving sales enablement, and managing overall product success. The ideal candidate will be a collaborative team leader who brings energy and creativity to deliver high-impact product marketing strategies and marketing communications that highlights product value and delivers measurable results to the business. This person will thrive in a fast-paced, growth-oriented environment, ensuring the success of our product launches and driving continued adoption.

The Impact You Will Have

  • Define positioning and messaging for Shopify Checkout’s products and features, ensuring a clear and compelling value proposition
  • Own the go-to-market strategy and execution for new and existing products, aligning initiatives across the customer lifecycle
  • Define the best approach to communicate product value, understanding user segmentation, product roadmap, market trends, and strategy
  • Own the marketing communications strategy, including distribution channels and campaign plans
  • Develop sales enablement collateral, such as presentations, battle cards, and case studies, to support the sales process and drive growth
  • Develop growth plans with defined success metrics, tracking and analyzing performance to optimize campaigns and increase product adoption
  • Understand data and insights, developing a deep understanding of our target audience across merchant and developer use cases.
  • Lead a team of seasoned product marketers, defining the GTM vision and strategy for the overarching Shopify Checkout product portfolio.

Qualifications

  • Proven experience in product marketing, with a focus on go-to-market strategies, sales enablement, and driving product adoption
  • Strong understanding of the commerce industry, including checkout and payments solutions and online retail trends
  • Strategic thinker with a customer-centric mindset, able to identify market opportunities and develop effective go-to-market strategies
  • Experience developing content and writing engaging stories with a deep understanding of merchants and developers in the commerce space
  • Analytical mindset with the ability to leverage data, insights, and research to drive decisions and measure the impact of efforts
  • Excellent written and verbal communication skills, with the ability to craft impactful product messaging
  • Comfort with being a flexible, cross-functional team player in a fast-paced, often ambiguous, environment
  • Strong project management skills with the ability to prioritize efforts based on need
  • Ability to succeed in a fast-paced and rapidly changing environment
  • Strong background in leading teams and people management

It would be a bonus if you have:

  • Experience with commerce platforms and ecosystems
  • Experience in a B2B, product-led SaaS organization

Additional Information

Interested? Hit apply and let us know why you’d be a great match for the role!    

Our belief is that a strong commitment to diversity & inclusion enables us to truly make commerce better for everyone. We encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities. Please take a look at our Sustainability Reports to learn more about Shopify’s commitments to our communities, and our planet.

All your information will be kept confidential according to EEO guidelines.

Questions & answers for this job
  • What is the type of contract for this job?
    The contract for this job is a Full-time contract
  • What's the salary range for the Senior Product Marketing Lead, Checkout position?
    The suggested salary for this job is $145,520 - $185,900*
  • Is telecommuting possible for this job?
    No, telecommuting is not possible for this job
About Shopify
Shopify Inc. is a Canadian multinational e-commerce company headquartered in Ottawa, Ontario.
Website
Industry
E-Commerce, E-Commerce Platforms
Founded
2006
Size
5K-10K employees

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