Senior Product Marketing Lead, Blockchain

Opportunity is not evenly distributed. Shopify puts independence within reach for anyone with a dream to start a business. Since 2006, we’ve grown to over 10,000 employees and generated over $496 billion in sales for 2 million merchants in 175 countries. Every 28 seconds, an entrepreneur on Shopify makes their first sale.

This is life-defining work that directly impacts people’s lives as much as it transforms your own. This is putting the power of the few in the hands of the many, is a future with more voices rather than fewer, and is creating more choices instead of an elite option.

Moving at our pace brings a lot of change, complexity, and ambiguity—and a little bit of chaos. Shopifolk thrive on that and are comfortable being uncomfortable. That means Shopify is not the right place for everyone.

Before you apply, consider if you can:

• Care deeply about what you do and about making commerce better for everyone
• Excel by seeking professional and personal hypergrowth
• Keep up with an unrelenting pace (the week, not the quarter)
• Be resilient and resourceful in face of ambiguity and thrive on (rather than endure) change
• Bring critical thought and opinion
• Embrace differences and disagreement to get shit done and move forward
• Work digital-first for your daily work

We are looking for a passionate and experienced Senior Product Marketing Leader to own and deliver on our vision of making commerce better for everyone. This includes supporting merchants, developer and agency partners, and our enterprise customers to leverage Blockchain technology in order to build richer buyer experiences, deeper customer loyalty, resulting in new sales being driven. To do that the right products need to be built, that solve the right problems, for merchants and partners who need them most — then make sure awareness, education and enablement are effectively executed, so merchants can leverage new technologies to drive business growth.

The Senior Product Marketing Lead - Blockchain, will own our portfolio of products that help both merchants and partners leverage Blockchain technology. This is a new portfolio that involves bringing new products to market and driving significant adoption/growth of them. This is a Senior Individual Contributor (IC) role, with potential scope longer term to build a team.

Responsibilities:

• As a Senior PMM Lead you will collaboratively work with Product, UX and wider Marketing teams to lead product and GTM strategy.
• Own pricing and packaging for portfolios, working across organizational boundaries to drive market cohesiveness  
• Architect go-to-market strategies that lead to in-moment awareness and adoption growth
• Become a subject matter expert for specific spaces, market and customer needs for your products
• Develop a clear and compelling narrative for this product area by understanding merchant and partner needs, product roadmap, market trends, and competitive forces.
• Bring new products to market and grow adoption, ensuring merchants and partners are getting value from the products. 
• Define go to market strategy to enable successful product launches and growth campaigns by working cross functionally
• Drive education and enablement of Blockchain technology for Merchants and Partners, developing narratives that normalize and provide context for its utilization. 
• Create strategies to drive success at all stages of the funnel from awareness, adoption, through to advocacy
• Influence product roadmaps through deep market analysis, competitive research and merchant/partner feedback. 
• Develop and test positioning and messaging to different target audiences in order to optimize strategies 
• Identify, drive and report on key KPIs and metrics
• Communicate effectively and often on plans and performance to ensure all stakeholders are aligned

• Extensive experience as a product marketing leader in a product company
• Experience working collaboratively while navigating complexity & ambiguity
• Experience marketing to a variety of audiences including B2C, B2B and Developer Communities
• Have an understanding of the market dynamics for a three-sided-marketplace
• Enthusiasm for Blockchain technology
• Excellent communication and organizational skills, Attention to detail while being able to stay focused on the big picture 
• A resourceful attitude and positive negotiation skills — you'll be working with a lot of different teams across Shopify as well as with external partners
• Excel in the product marketing craft: positioning, messaging, go-to-market, and pricing.
• You are an intellectually curious self-starter who is not afraid to ask questions and use answers to bring clarity and direction to your wider team.
• You can synthesize complex product narratives into compelling stories for multiple personas, and you understand how those stories might come to life through different marketing channels 
• You can compile and present market data and customer intelligence into decision-friendly information.
• You love working cross-functionally across different teams, building and maintaining relationships across the organization to drive results.
• Nice to have: Experience in Blockchain technology

All your information will be kept confidential according to EEO guidelines.

If you’re interested in helping us shape the future of commerce at Shopify, click the “Apply Now” button to submit your application. Please submit a PDF resume and cover letter with your application. Make sure to tell us how you think you can make an impact at Shopify, and what drew you to the role. 

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