Senior Product Manager - Purchase, Account Management & Loyalty
Paid time offFlexible work scheduleHome office stipendRemote work optionsEmployee discount programsParental leave
Hi, we’re Bloom & Wild. We don’t just send flowers. We help our customers to care wildly. Caring wildly is celebrating the little things we all do for each other every day. Not just the big occasions. It’s being there for the highs. Stepping up for the lows.
We care wildly about people and our planet. Which is why we’re so proud to be a certified B Corp™ – committed to making long-term positive change for our community, and the world around us.
Founded in 2013, our mission back then was to make sending and receiving flowers the joy that it should be, by harnessing technology, brand and letterbox delivery. We announced £75 million Series D funding in 2021 and that same year acquired bloomon in The Netherlands and Bergamotte in France. Together, we’ve fulfilled and delivered over 20 million orders (and counting!), making us the largest direct to consumer flower business in Europe.
Now home to a family of 3 beautiful brands, we’re driven by our vision to create the destination for making life a little more thoughtful and beautiful. And we won't stop at flowers and plants. Starting with the Bloom & Wild brand, we're expanding our gifting offering to other categories like cakes, candles and cocktails. This is all part of our ambition to build Europe's #1 direct to consumer gifting destination.
🛠️ Product Team
At B&W our mission is to become the leading premium gifting platform across Europe and the Product team has a key part to play in this. We create value for our customers and for Bloom & Wild by developing user-facing (e.g. website, apps) and internal digital products (e.g. warehouse technologies) that deliver exceptional customer experiences and drive loyalty. We are a highly collaborative team of 16 people including Product Managers, Product Designers. Product Analysts and Product & Tech Operations who report to the Chief Product Officer with a team located in London, Amsterdam and fully remote. Over 70% of our Product team identify as female.
We have 7 squads that work in fortnightly sprints to deliver outcome focussed quarterly OKRs. Each of these squads is responsible for the strategic decision making within their Product area with an associated Product Manager.
💻 What you’ll be doing
As the Product manager for Purchase, Account management & Loyalty, you will be responsible for ensuring we deliver a secure and seamless purchase and post purchase experience. You will be responsible for creating a personalised account destination that drives engagement, loyalty, and frequency for our Subscriptions and Ecommerce customers, and will collaborate with key stakeholders to supercharge our Loyalty programme.
In this role you will:
- Build an experience that cultivates a strong sense of trust and confidence throughout the entire checkout process for an increasingly diverse range of shopping occasions while driving conversion rate optimisation.
- Collaborate with the Finance team to proactively explore new and emerging payment technologies to offer customers the most modern and convenient options available.
- Optimise customer retention touchpoints throughout the customer journey to further drive customer frequency and maximise profitability.
- Supercharge the Rewards program as a key driver of acquisition, engagement, and frequency, delivering strong growth in core and international markets.
- Optimise our Subscriptions management area to reduce churn and increase reactivations.
- Define and execute the Purchase, Account management & Loyalty product roadmap, ensuring it is outcome-focused and aligned with our strategic goals.
- Proactively engage stakeholders to collaboratively identify, prioritise and solve the most important customer and business problems to improve conversion rate and drive customer loyalty.
- Work with customers and data to build and maintain a deep understanding of our users’ needs and pain points across the Purchase, Account management & Loyalty experience.
- Consider differences in customer expectations across markets and cultural differences.
- Collaborate with PMs in other squads to solve shared opportunities.
- Drive continuous improvement and hypothesis driven experimentation.
- Work closely with the squad and the rest of the tech team to drive our Tech strategy forward to ensure that our systems are robust, scalable and flexible.
- Communicate regular updates to leadership, key stakeholders and the wider business.
✅ You’ll love this role if you…
- Have proven experience working as a Product Manager.
- Outcome driven - you’re enthusiastic, passionate and keen to deliver impactful results.
- You love to collaborate, and are at your best when working cross-functionally with other teams to unlock value.
- You’re excited about problem-solving and love to take a logical and collaborative approach to finding solutions.
- A data-driven decision maker - you love to understand the data and derive insights.
- Communication & relationship management - you have collaborative style that enables you to work with a range of different people and teams and allows for open and inclusive discussion.
- Care - You care about the detail - you’re methodical and precise and deliver to a consistently high standard
- Experience working in Payments or Loyalty would be a plus.
- Experience working in an Agile/Scrum environment would be a plus
These are some of the skills and experience we think will enable success in this role, but please don’t worry if you are missing some of these. We’re committed to building a team made up of different strengths, skills and experiences, so if you’re excited about our values, passionate about what you do and would like to join us in doing things more thoughtfully, we’d love to hear from you.
🏡 Belonging @ Bloom & Wild
We know that we learn through our differences, and building a diverse team has always been central to creating the best experience for our customers. We value all backgrounds, perspectives, ideas and experiences, and encourage everyone to share their opinions openly within our caring and inclusive team. Our champions community actively advances our culture of inclusion and belonging, which is organised around 8 pillars of diversity. These cross-business networks offer additional opportunities for connection, education, support and celebration, and ensure that inclusivity continues to be embedded in our ways of working.
🧭 Our ways of working
We really believe in the power of connection. For us that looks different depending on the team you work in. Some of our teams work together in person every day, whereas others may connect in person every quarter. We also believe in flexibility that supports you, the work you do, and your team. How much you work from home and from our office depends on a balance of those needs, and you’ll agree this with your manager. Whether it’s through a shared project, a learning and development opportunity, or an afterwork social - we trust our teams to make the right decisions (for them and us) about where and how they work each day.
We’re big on collaboration, empathy, knowledge sharing and growth, and our values drive our priorities every day:
Lead change for good: we have the guts to try new things and step up to do what matters most
Think deeply, act swiftly: we make sure there’s thoughtful rationale behind our approach and always act swiftly to implement ideas
Care wildly: we pour care and creativity into everything we do and pay attention to the things that make a difference
Stay open, be curious: we’re open about what we’re doing and why, and we welcome challenges from each other
🌟 Work that works for you
To care wildly for our customers, firstly we care wildly for our teams. We work hard to craft a culture of thoughtfulness and care, where there is a strong sense of inclusion and belonging, enabling all of our people to thrive and be successful each day.
Our perks and benefits include:
⏰ Flexible working & work from abroad
🌴 25 days holiday + your birthday + flexible bank holidays, & option to buy additional holiday each year
💛 1 Volunteering day each year
🐣 Enhanced family leave and a workplace nursery scheme
🌱 A flexible training framework for every stage of your career
💐 Irresistible discounts on our products, blooms & subscriptions!
📈 Share in our success with a choice to take equity options from day 1
For more information on our perks & bens, please see www.bloomandwild.com/careers
🫱🫲 Getting hired
We’ll do everything we can to make sure your interview experience with us is a good one. It’s a 2-way process, and we’re keen to answer all of the questions you may have, so that you can be sure (and excited!) that we’ll be the right place for you.
Apply below (it takes 2 minutes!). If you are successful you can expect:
- A chat with Billy, our Senior Talent Manager for tech - to discuss our role and learn a bit more about your skills and background and how we might match your career & development goals.
- Interview with Emily, our VP of Product in order to get into more of the detail.
- You’ll be asked to work on a task and talk through your work with some of the product team members.
- Final chat with Joe, our CPTO.
We believe in leading change for good, so if there’s anything that we can do to help throughout your application process, or if you have any feedback, please share this with us anonymously here so we can use this to improve your experience.
Questions & answers for this job
- What is the type of contract for this job?The contract for this job is a Full-time contract
- What's the salary range for the Senior Product Manager - Purchase, Account Management & Loyalty position?The suggested salary for this job is $152,000 - $200,000*
- Is telecommuting possible for this job?No, telecommuting is not possible for this job
