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About the Role
This role working together with GoPay - Product Marketing Lead User Spend, to build a strong fundamental of overall GoPay User Spend penetration by leading GoPay Strategic Initiatives.
This role works closely with Pod Leader, Brand team, Creative team, Media team, Growth Team, Research team as well as other GoPay user spend team.
What You Will Do
- Build GoPay's perception ubiquitous brand that is accepted everywhere and can be used for multiple things in day to day life
- Develop robust understanding of the users based on qualitative and quantitative study, as well as internal and external data analysis to identify key target segments and deep users insights understanding
- Understand user journey, analyze user funnel to develop strategy and plan in driving GoPay penetration according to each use cases and priority merchants/partners
- Develop users value proposition for the specific product/use case and translate them into key communication strategy
- Build overall GTM strategy and plan to grow penetration and usage of GoPay through end to end marketing efforts covering in app marketing, joint partnership, digital performance and offline media, driven by solid user understanding, product journey and value proposition and robust user funnel thinking
- Work closely with the internal cross-functional leaders, varied from pod, growth, partnership, product, CCU, and research to align on strategy and oversee the execution and impact measurement
- Manage, control and monitor Marketing spend as per budget, to achieve OKR efficiently
- Build the team’s capability and grow them into solid product marketing experts
What You Will Need
- At least 5-8 years of work experience, with at least 2 years of experience in product marketing management
- Consumer driven mindset with strong ability to understand user insight and translate them into actionable strategy and plan
- Solid data driven analytical thinking to form clear PoV that will inform the overall strategy
- Ability to roll up sleeves and get in the trenches to get the job done right
- Skilled and comfortable handling data, and can independently harness it effectively to generate insights, make decisions, and drive growth
- Good sense of market understanding; a “do-whatever it-takes” mindset to understand your market, customers and competition better than anyone, and able to integrate this information into your marketing strategies
- A passion for building user-focused product experiences and communication by creating
About the Team
Our Product Marketing team, a subsidiary of the larger GoPay Marketing team, consists of 40+ people based in Jakarta who are experts in product marketing, branding, social media management, and content creation. This is a very close-knit group who ensures Gojek’s overall infrastructure which enables sustainable business growth is solid and healthy.
We like to visualize ourselves as a bunch of Spider Men/Women securing webs across high-rise buildings so our GoTroops can move around on higher levels with ease. We take the time to understand the various needs and preferences within our Gojek ecosystem (consisting predominantly of our customers, driver-partners, and merchant-partners), rely on numbers and data-points, and build off what makes our products unique in order to formulate our market strategy and path forward as a team.
Our team is driven by our shared mission to provide financial inclusion for every Indonesian, anytime, anywhere. We strive to help them live a better life through providing easy financial access and services. After all, it’s said that people don’t buy what you do, people buy why you do it.
The COVID era has been a challenging time for a lot of us, so our team has been taking time on our calls to trade advice on the best ways to keep sane with this new work set up. We're a very close team made up of bookworms, gamers, coffee drinkers, and Netflix watchers. We look out for one another, and work together to get the job done.
About Gojek
Gojek is a Super App. It is one app for ordering food, commuting, digital payments, shopping, hyper-local delivery, and a dozen other products. We are Indonesia’s first decacorn. We are also the only Southeast Asian startup to be part of Fortune's list of 'Companies That Changed The World.'
Our Mission: To create and scale positive socio-economic impact for our customers, driver-partners, business, and MSMEs.
As of 2018, Gojek processed more than $9 billion in annualized gross transaction value across all markets where it operates - in Singapore, Vietnam, and Indonesia. We have the largest food delivery product in Asia (outside of China) and is the largest payments wallet in Southeast Asia.
Gojek contributed IDR 249 T to the Indonesian economy (equivalent to 2% of Indonesia's GDP in 2020). As of Q1 2021, the Gojek App witnessed over 190mn downloads by customers. The platform has over 2mn Driver Partners & ~900000 Merchant Partners across SEA.
About GoTo Financial
GoTo Financial brings secure, reliable, and user-friendly financial solutions to over 55 million monthly active users, more than 14 million merchants, and over 2.5 million driver-partners eager to benefit from the digital economy in the GoTo ecosystem.
GoTo Financial’s consumer services include GoPay, GoPayLater, and other financial services. We also serve businesses of all sizes through leading payment gateway Midtrans, Indonesia’s largest cloud POS network Moka and GoKasir. We also have the all-in-one merchant solution GoBiz, GoBiz Plus, GoStore, and Selly - available in Indonesia and Southeast Asia.
Gojek and GoTo Financial are committed to building a diverse and inclusive workplace and are equal opportunity employers. We do not discriminate on the basis of race, religion, national origin, gender, gender identity, sexual orientation, disability, age, education status, or any other legally protected status.
Questions & answers for this position
- What is the type of contract for this position?The contract for this position is a Full-time contract
- What's the salary range for the Product Marketing User Spend - GTF (#7916) position?The suggested salary for this position is $152,100 - $185,900*
- Is telecommuting possible for this position?No, telecommuting is not possible for this position
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