Product Marketing Specialist

🤓 Lengow, Be the best in Europe at turning product data into profitable growth :

Since 2009, Lengow provides brands and retailers with solutions that enable them to use their own product feed data to increase visibility and sales across marketing channels and marketplaces, while improving their margins by empowering better pricing decisions.

·Product Ads Solution: easily scale up your product visibility across over 200 marketing and social media channels with less time and effort than doing yourself on only 1-2 channels, saving time to drive increased traffic and sales

·Marketplace Integration Solution: quickly list and easily update your full product catalogue across Europe’s top marketplaces through one central platform to efficiently create greater reach and grow your online sales

·Pricing Intelligence Solution: improve your competitiveness, reduce costs and maximize profits via our Pricing solutions enabling easy and seamless competitor price monitoring, dynamic pricing and business intelligence.

All jobs are open in Nantes/ Paris/ Barcelona.

We are seeking a Product Marketing Manager to join our Marketing Team. In this role, you will work closely with our Head of Content and Head of Acquisition to develop and execute marketing strategies that drive growth and engagement for our products.

⌨️ Your main tasks would be as follows :

• Develop and execute product marketing plans according to the quarterly product roadmap that support business objectives (4 plans / year)
• Collaborate with cross-functional teams to drive product adoption and retention
• Create and manage go-to-market plans for new products and features in France, Spain, Italy and other european countries
• Conduct market research to inform product positioning and messaging
• Develop marketing collateral and sales tools to support product launches
• Analyze and report on product marketing performance metrics

🪜 Hiring Process :

• Phone call with Alexandre our Talent Acquisition Manager
• Interview with Antoine our acting VP Marketing
• Restitution of a business case with Antoine
• Interview with Sebastien our CEO
• Reference check and offer letter

Requirements

🏹 We are looking for someone with the following experiences and skills:

Experiences :

• Bachelor's degree in marketing, business, or related field
• 5+ years of experience in product marketing or related role
• Strong understanding of marketing principles and tactics in a B2B context + ecommerce industry experience
• Excellent communication and collaboration skills
• Proven track record of developing and executing successful marketing campaigns
• Experience working with cross-functional teams
• Familiarity with marketing analytics and reporting tools

Skills & soft skills

• If you are a creative problem-solver with a passion for driving results, we encourage you to apply for this exciting opportunity.

Benefits

✨ Joining Lengow is also an opportunity to benefit from many advantages :

• Ticket restaurant 8 euros by day
• Malakoff Humanis Private insurance & Prevoyance.
• Hybrid remote policy
• Flexible hours
• Bike mileage allowances or 50% of transportation tickets.
• Remote allowances
• Professional events (Devoxx, Meetup ...) and regular internal events.