Product Marketing Specialist

Apply now for a career that puts wellbeing first!

GET TO KNOW US

Gympass is a corporate wellness platform that connects you to thousands of fitness & wellness partners, all with one simple monthly membership. Founded in 2012 and headquartered in NYC, we have a growing global team in 11 offices around the world. At Gympass, you not only have the opportunity to build a career in a fast-paced global environment - but you'll make wellbeing universal, so everyone can be happy and healthy. 

THE OPPORTUNITY

We are hiring a Product Marketing Specialist to our Marketing team in São Paulo, Brazil! 

This person will develop complete Go-To-Market (GTM) strategies and compelling messaging for subscriptions, pricing, and promotion launches and updates. You’ll also be working across teams to uncover value propositions, understand our subscriptions and personas, enable teams, and project manage releases from initial ideation all the way to public launch.

Product Marketing is the company’s most cross-functional role. This person will directly collaborate with and influence Value Management, Marketing, Sales, CS, CX, and Product Development so we can achieve critical goals like: product adoption, marketing pipeline, opportunity conversion, revenue, and client retention; all with our customers and users in mind. 

YOUR IMPACT

• Go-to-Market Strategy: You’ll ideate, project manage, and launch GTM programs that align to Gympass’ offering updates and releases. You’ll work closely with the Value Management team to understand the details of new user plans and promotions, translating these initiatives into customer-facing messaging, succinct communication strategies, and proving its overall value.  
• Develop engaging messaging: Create content that educates audiences about our product's value proposition and ensures they still perceive value through changes like pricing adjustments or partner reallocations in premium plans. This content will serve as a basis for crafting various communications, including transactional emails, internal training resources, FAQs, and sales collateral - and more!
• Cross-Functional: You’ll work with a diverse and talented team of brand, revenue, content, web, and technical marketers to create content, build presentations, launch campaigns, and deploy a variety of digital and in-person experiences to fuel pipeline;
• Customer-Facing: You’ll be the ultimate advocate of Gympass’ various audiences by engaging with customers, prospects, and users to identify gaps, needs, and opportunities for improvement regarding overall updates and process;
• Enablement skills: You’ll educate and inspire confidence with internal/external stakeholders on Gympass’ plans offering  – and the true value behind them. 
• Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance.

WHO YOU ARE

• Fluent English for both written and verbal communication. As part of a global team, all Product Marketing activities, collateral creation, and enablement sessions are conducted in English;
• Clear understanding of the Product Marketing scope and wish to pursue that career path;
• Highly organized and detail-oriented: You will manage multiple projects at the same time and your launch plans will be the source of truth for the whole company;
• Ability to sell ideas through creative & innovative presentations, and previous experience in public speaking or enabling/training teams;
• 3-5 years executing product marketing-related activities knowingly;
• Solid understanding of digital marketing, growth, market and user research, product management, & people enablement best practices;
• Collaborative team player with the ability to work cross-functionally and build strong working relationships;
• Adept at problem-solving in high-pressure situations and thriving within tight deadlines, demonstrating a proactive approach when navigating challenges;
• Have led previous product, feature, or business rule launches.

We recognize that individuals approach job applications differently. We strongly encourage all aspiring applicants to go for it, even if they don't match the job description 100%. We welcome your application and will be delighted to explore if you could be a great fit for our team. For this specific role, please note that prior experience as Product Marketing  and advanced/fluent Englishare mandatory requirements.

WHAT WE OFFER YOU (Latam)

We're a wellness company that is committed to the health and well-being of our employees. Our flexible program allows you to customize your benefits, according to your needs! 

Our benefits include:

WELLNESS: Health, dental, and life insurance.

FLEXIBLE WORK: Choose when and where you work. For most, this will be a hybrid office/remote structure but can vary depending on the needs of the role and employee preferences. We offer all employees a home office stipend and a monthly flexible work allowance to help cover the costs of working from home.

FLEXIBLE SCHEDULE: We understand that together, Gympassers and their leaders can make the best decisions for their own individual scopes. This includes flexibility to adjust their working hours based on their personal schedule, time zone, and business needs.

GYMPASS: We believe in our mission and encourage our employees and their families to find their passion too. Access onsite gyms and fitness studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental health support, and more. You will receive the Gold plan at no cost, and other premium plans will be significantly discounted.

PAID TIME OFF: We know how important it is that our employees take time away from work to recharge. 

Vacations after 6 months and 3 days off per year + 1 day off for each year of tenure (up to 5 additional days) + extra day off for your birthday.

PAID PARENTAL LEAVE: Welcoming a new child is one of the most special moments in your life and we want our employees to take the time to be present and enjoy their growing family.

100% paid parental leave of 6 weeks to all new parents, of both biological and adopted children, regardless of gender and parent's relationship with the co-parent, Also extended maternity leave under local legislation 

CAREER GROWTH: Outstanding opportunities for personal and career growth. That means we maintain a growth mindset in everything we do and invest deeply in employee development.  

CULTURE: An exciting and supportive atmosphere with ambitious people from around the world! You’ll partner with global colleagues and share in the success of a high-growth technology company disrupting the health and wellness space. Our value-based culture of trust, flexibility, and integrity makes this possible every day. Find more info on our careers page! 

And to get a glimpse of Life at Gympass… Follow us on Instagram @gympasscareers and LinkedIn!

Diversity, Equity, and Belonging at Gympass

We aim to create a collaborative, supportive, and inclusive space where everyone knows they belong.

Gympass is committed to creating a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.

Questions on how we treat your personal data? See our Job Applicant Privacy Notice.

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