Product Marketing Manager (Wellz)

Apply now for a career that puts wellbeing first!

GET TO KNOW US

Gympass is a corporate wellness platform that connects you to thousands of fitness & wellness partners, all with one simple monthly membership. Founded in 2012 and headquartered in NYC, we have a growing global team in 11 offices around the world. At Gympass, you not only have the opportunity to build a career in a fast-paced global environment - but you'll make wellbeing universal, so everyone can be happy and healthy. 

ABOUT WELLZ & NEW VENTURES

The New Ventures team is responsible for developing and launching new products to support Gympass in pursuing viable solutions to unlock substantial growth. We operate as a startup within a startup, implementing new products from scratch through product market fit, experimentation and testing, all the way through the scale up and release stage. 

Our team has recently launched a new, innovative mental health platform to offer companies and their employees access to  affordable, timely, and personalized emotional health support. By combining technology with a robust clinical methodology, Wellz is on a mission to democratize access to quality emotional health support for leading corporations. 

THE OPPORTUNITY

We are hiring a Product Marketing Manager to our New Ventures - Wellz team in São Paulo, Brazil! 

Wellz by Gympass was born in 2021 with the aim of democratizing mental health in Brazil. We enable companies to help their teams be healthier, more resilient and more deeply engaged. Through our platform, it is possible to provide individual clinical care online, access interactive content about mental health and participate in group conversations.

We make it easier for people to access a journey of self-care and self-knowledge that is ideal for their individual needs.  The approach we use is cognitive behavioral therapy, which aims for individual clinical improvement based on evidence.

You will have experience in all areas related to the handling of Product Marketing (particularly B2B focus). You will develop compelling messaging, positioning, and GTM strategies that will have a direct impact on every initiative (and team!) at New Ventures. Product Marketing is the company’s most cross-functional role, you will work across teams and disciplines to uncover value propositions, create messaging, and understand personas and project management releases from initial ideation all the way through to public launch. Your will directly influence Product Management, Marketing, Sales, Wellbeing Engagement, and Client Success to help them achieve critical goals like product adoption, marketing pipeline, opportunity conversion, revenue, and client retention. 

YOUR IMPACT

• You will help drive our growth marketing engine;
• Exceptional Writing Skills: You’ll craft value messaging that captivates, educates, and converts in the form of positioning documents, website copy, landing pages, ad copy, emails, Sales collateral, videos, blog content, case studies – and more!
• Go-to-Market Strategy: You’ll ideate, execute projects, and launch GTM programs that align to New Ventures’ product roadmap, power marketing campaigns, and accelerate our sales pipeline to Closed/Won;
• Incredible Storytelling: You’ll educate and inspire confidence in internal/external stakeholders on our offerings and their true value;
• Pipeline Acceleration: You’ll align marketing projects with our ICPs (externally) and pipeline (internally) to acquire and move new prospects of all sizes through the sales cycle to closed/won – and onto product adoption;
• Customer-Facing: You’ll be the ultimate advocate of New Ventures’ various audiences by engaging with clients, prospects, partners, and other external stakeholders;
• Cross-Functional: You’ll work with a diverse and talented team of revenue, content, clinical, product, sales and cs to create content, build presentations, launch campaigns, and deploy various experiences to fuel the pipeline;
• Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance.

WHO YOU ARE

• A seasoned product marketer previous relevant experience of proven track record of executing successful product and capability launches;
• Experience in executing end-to-endB2B co-marketing and GTM (Go To Market) strategies and programs;
• Expert in product marketing; strong understanding of digital marketing, growth, search, product management, & people enablement best practices;
• Excellent written and verbal communication skills  and ability to sell ideas well through creative & innovative presentations;
• Advanced English;
• A unique balance of creative skills, with a highly technical and detailed understanding of how different products/technologies can work together;
• Exceptional project management skills, both with internal and external stakeholders;
• Prefer working in a collaborative, cross-team capacity. This role requires you to work across different functions, departments, and organizations
• Ability to multitask, prioritize, and manage time effectively;
• Bonus points for marketplace product marketing experience.

We recognize that individuals approach job applications differently. We strongly encourage all aspiring applicants to go for it, even if they don't match the job description 100%. We welcome your application and will be delighted to explore if you could be a great fit for our team. For this specific role, please note that prior experience as a Product Marketing and advanced Englishare mandatory requirements.

WHAT WE OFFER YOU (Latam)

We're a wellness company that is committed to the health and well-being of our employees. Our flexible program allows you to customize your benefits, according to your needs! 

Our benefits include:

WELLNESS: Health, dental, and life insurance.

FLEXIBLE WORK: Choose when and where you work. For most, this will be a hybrid office/remote structure but can vary depending on the needs of the role and employee preferences. We offer all employees a home office stipend and a monthly flexible work allowance to help cover the costs of working from home.

FLEXIBLE SCHEDULE: We understand that together, Gympassers and their leaders can make the best decisions for their own individual scopes. This includes flexibility to adjust their working hours based on their personal schedule, time zone, and business needs.

GYMPASS: We believe in our mission and encourage our employees and their families to find their passion too. Access onsite gyms and fitness studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental health support, and more. You will receive the Gold plan at no cost, and other premium plans will be significantly discounted.

PAID TIME OFF: We know how important it is that our employees take time away from work to recharge. 

Vacations after 6 months and 3 days off per year + 1 day off for each year of tenure (up to 5 additional days) + extra day off for your birthday.

PAID PARENTAL LEAVE: Welcoming a new child is one of the most special moments in your life and we want our employees to take the time to be present and enjoy their growing family.

100% paid parental leave of 6 weeks to all new parents, of both biological and adopted children, regardless of gender and parent's relationship with the co-parent, Also extended maternity leave under local legislation 

CAREER GROWTH: Outstanding opportunities for personal and career growth. That means we maintain a growth mindset in everything we do and invest deeply in employee development.  

CULTURE: An exciting and supportive atmosphere with ambitious people from around the world! You’ll partner with global colleagues and share in the success of a high-growth technology company disrupting the health and wellness space. Our value-based culture of trust, flexibility, and integrity makes this possible every day. Find more info on our careers page! 

And to get a glimpse of Life at Gympass… Follow us on Instagram @gympasscareers and LinkedIn!

Diversity, Equity, and Belonging at Gympass

We aim to create a collaborative, supportive, and inclusive space where everyone knows they belong.

Gympass is committed to creating a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.

Questions on how we treat your personal data? See our Job Applicant Privacy Notice.

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