Product Marketing Manager, Remote

Axon requires employees be vaccinated against COVID-19 as a condition of employment, unless a medical or religious accommodation is approved. As such, newly hired employees will be required to provide proof of their COVID-19 vaccination.

Your Impact

You're a Product Marketing Manager (PMM) who knows how to find the message in any product. You see it clearly - that crisp handful of words that boils down the complexity of your product into something compelling and unchallenged. You love understanding the competition and outsmarting their every move. You can keenly look at a market and understand how our solutions can be positioned to win, with the ability to seamlessly move between strategy and tactical execution. You're fascinated by experimentation, testing, and iteration. You're scrappy and unconventional. And most importantly, you know how to connect with people.

As the Product Marketing Manager for our digital evidence management solutions and devices, you’ll have an incredible opportunity drive some of our most exciting offerings to the next level. These solutions form the foundation of the Axon Network, the most powerful network in public safety.

As for Axon, the benefits, compensation and infrastructure won't feel like a startup, but everything else will. We are an amazingly agile, consistently innovative, mission-driven organization. We have an incredibly strong team, a stellar balance sheet, strong market position and a high growth trajectory. And we're just getting started.

What You'll Do 

Location: Remote 
Reports to: Jason Tillman 

• Own Go-to-Market – you will be in charge of developing, executing, measuring, reporting and fine-tuning your product strategy as you drive adoption at each stage of the lifecycle.
• Know the Market – you are obsessed about customers, how they buy and their buying criteria; you are the authority on your competition and how to leapfrog them. You understand how to war-game, and run effective competitive campaigns, and have the battle scars to prove it.
• Tell a Story – you will be in charge of product positioning and messaging that differentiates your products to our customers in compelling ways. You will aim far and are willing to rethink the rules of communication to get the job done.
• Communicate Results – you will dive deep into data and create a framework to measure ROI effectiveness for all of you GTM programs, track results and continually optimize.
• Packaging – you understand the need for things to make sense across a bold and unique product portfolio. And you know how to work cross functionally with sales and product colleagues to generate excitement for your vision of how things should be.
• Collaboration & Partnership - you join forces with other stakeholders - both internally and externally - to get more done with greater impact

What You Bring 

• Bachelor’s in marketing or related discipline
• 5+ years of product marketing experience, ideally at a SaaS company
• Proven ability to drive comprehensive market and competitive research
• Superior written and verbal communication skills - you are a master storyteller
• Exceptional listening skills; clear and concise written and verbal communication skills
• Empathy for customers, and passion for helping them
• Self-starter personality and comfort with ambiguity
• Resourceful/scrappy - ability to deliver outsized results in light of inevitable resource constraints

Preferred Qualifications

• Proven ability to convey complex concepts in simple terms
• Experience developing pricing models
• Excellent people and management skills to interact with staff, colleagues, customers, cross-functional teams, and third parties
• Willingness for some business travel

Benefits That Benefit You 

• Competitive salary and 401K with employer match
• Discretionary paid time off
• Robust parental leave policy
• An award-winning office/working environment
• Ride/sit along with public safety professionals, including police officers , in real life situations, see them use technology, get inspired
• And more...