Product Marketing Manager, Professional

Role Description

As a Product Marketing Manager for the Dropbox Professional plan, you will plan a critical role in setting direction and driving the user experience for our Pro customers. The team is positioned to explore, understand, and set the strategy for our the Professional plan, which is focused on individual users who primary use Dropbox for work. Pro is a critical piece of our company strategy, and this role is uniquely positioned to partner with a number of other teams to redefine how Dropbox can help individuals collaborate with others. This role is ideal for a strategic marketer who is passionate about solving ambiguous problems and driving the next wave of growth for Dropbox.

Responsibilities

• Help build and execute vision and strategy for the Dropbox Professional plan, driving subscriber growth and revenue for the company
• Generate customer, market, and competitive insights from research and analytics to identify new business/product opportunities and develop more effective strategies, value props/positioning/messaging, and go-to-market plans
• Partner with Product, Design, Engineering, Data Science, Growth, and Content Design to build best-in-class product experiences that drive deep engagement and customer retention
• Identify target audience and leverage user insights and competitive intelligence to craft compelling positioning, messaging, and narratives that effectively communicate our value proposition and differentiate it from other products in the market
• Lead go-to-market strategy and execution for launching new product experiences, and shape how we communicate the product vision to customers
• Drive awareness and adoption of new and existing features that best meet user needs in partnership with Product, Growth, and Integrated Marketing teams

Requirements

• 4+ years of relevant experience in product marketing or related functions
• Exceptional collaboration and interpersonal skills, with experience influencing stakeholders without authority, driving alignment, and working cross-functionally with Product, Design, Engineering, Data Science, Research & Insights, Pricing & Packaging, and Marketing teams
• World-class storytelling and written/verbal communication skills, with the ability to distill complex concepts into clear, concise messaging that’s easy for users to understand
• Strong growth mindset and intellectual curiosity, with a willingness to learn, flex into new areas, and continuously improve
• Deep empathy for both cross-functional partners and end users, with strong customer-centricity and experience serving as the voice of the customer
• Ability to think strategically and navigate ambiguity, with experience breaking down broad, complex problems and thinking about them in a structured way
• Analytical and data-driven, with experience generating qualitative and quantitative insights and using them to inform strategies and decision-making
• Proven self-starter with a bias for action and can-do attitude to get things done
• Bachelor’s degree or equivalent work experience; MBA a plus