Product Marketing Manager

This Product Marketing Manager role exists to define the strategy to increase market share and develop effective communications for the Personio platform. With responsibility for the smooth running of product launches, and defining positioning, messaging and strategic GTM activities for their product.

This role is for someone who is flexible, adaptable, driven and enjoys working in fast-paced environments. Comfortable with complexity, the team member will be skilled in translating complex service and technology products into clear, concise positioning and marketing materials. The role requires someone who is curious, ever-so-slightly geeky by nature, and will be inspired and motivated by Personio’s mission of enabling better organisations. 

The team member will work in a rapidly growing organisation and has an opportunity to make an impact every day. Strong collaboration and partnership skills with Product, Marketing, Sales, Customer Experience and other teams across the business are essential.

Role responsibilities

• Understand our customers, target segments and buyer personas (including by talking regularly with current and prospective customers), and serve as an advocate for their needs in order to shape go-to-market strategy

• Create clear, concise positioning and messaging that centres on the value of our platform

• Build a strong partnership with sales, account management, product and marketing teams 

• Own end-to-end product launches including defining the Go-to-market plans, sales enablement tools, and marketing activation in collaboration with our sales and marketing teams

• Produce attention-grabbing marketing and sales enablement materials for our new and existing products and services

• Be the customer and market insight expert, and partner with colleagues in Product to help shape product and feature direction 

• Deeply understand and stay current on the competitive landscape for the products you serve and collaborate with the competitive intelligence manager to bring actionable insights to our product and field teams

• Analyse relevant data to inform recommendations or to monitor success of initiatives

• Experience: 3+ years of experience in a product marketing role, or other relevant discipline where you launched products and have delivered results.

• Ability to operate in complex environments: Prioritization of tasks and responsibilities across projects in a fast-paced environment. Thinking through complex issues and coming up with effective solutions. Analytical in nature, with ability to draw logical conclusions from different pieces of information.

• Impact oriented: Setting out with impact in mind, evaluating what you should work on by the impact it will make and measuring the impact to iterate where needed.

• Data driven: You have previously synthesized results of market insight projects into a deep understanding of the customer and the market and have used that knowledge to support product development and sales and marketing initiatives

• Agility: Thrive in a dynamic environment and unafraid to change course when required. 

• Influence: Strong presentation and verbal skills and ability to adapt how you communicate to best reach and engage your audience—from software engineer to CEO. Writing compelling copy and clear internal docs. The bar for your writing is high: you’ll write crisp, bold prose. 

• Digital dexterity: You have worked with various tools such as Slack, Notion, Click-Up. And if not, you are adept at learning as you go. 

• Team work:  Energized by building relationships with people from different backgrounds and with different roles and geographical locations. Product Marketers collaborate across the Marketing team and with basically every team at Personio so you will be able to work with a range of disciplines to execute on your work.

• Planning & Organising: Able to work on quarterly annual plans for the area of responsibility 

• Self-starter: Self-motivated and can influence the teams and individuals around you.

• Previous experience in SaaS companies, ideally in the B2B space
• Experience in HR, Payroll or HR Tech space a bonus
• Native-level German language proficiency a definite bonus 

Aside from our people, culture, and mission, there are a variety of additional benefits that help make Personio a great place to work! Work with us and receive:

• Competitive compensation package – reevaluated each year – that includes salary, benefits, and pre-IPO equity

• 28 days of paid vacation, plus another additional day after 2 and 4 years (because we love what we do, but we also love vacation!)

• 2 Impact Days you can use to have an impact on the environment and society –one for an individual project of your choice and one for a company-wide initiative! #SocialResponsibility

• Flexible working arrangements with PersonioFlex

• Annual personal development budget for you to invest in your development via professional memberships, external certifications, conferences, and more

• Regular company and team events like All Company Culture Week and local year-end celebrations

• High-impact working environment with flat hierarchies and short decision-making processes

• Receive generous family leave, child support, mental health support, and sabbatical opportunities with PersonioCares

• Save money with corporate discounts across brands like Adidas, LG, Bosch, Apple, and more

• Comprehensive healthcare and dental coverage for each permanent employee (excluding taxes)

• Invest in your retirement via the Personio Pension Scheme

• Access multiple fitness studios and sports facilities 

• Benefits may vary across locations