What is the type of contract for this position?

The contract for this position is a Full-time contract

What's the salary range for the Product Marketing Manager position?

The suggested salary for this position is $60,000-$230,000

Is telecommuting possible for this position?

Yes, telecommuting is possible for this position

Product Marketing Manager job at Netflix

Product Marketing Manager

The Product Marketing Manager bridges the gap between our design, product management and marketing teams both internal and external to drive a successful marketing and performance-based brand strategy. You combine data and customer insights to achieve marketing and business goals.

Essential Functions/Responsibilities

Partner with Marketing, game and LiveOps teams to develop and ensure proper execution of all product and marketing strategies, push notifies, emailers, and in-game blockers, etc
Own UA player quality (replacing predictive LTV/ROAS formula with something else): Adjust events to predict high quality players, monitor every adjust event for quality and test for more events so that UA can improve their campaigns
Create and execute the marketing roadmap for our messaging platforms, marketing tools and all campaign assets, and copy. Break down features of the roadmap to set goals
Work with Senior Product Managers and project leads to understand and/or define KPI targets for CTR and conversion of messaging and marketing campaigns
Partner with publisher to run their VIP engagement and retention campaigns
Build out messaging plan and execution calendar with internal teams for player communications, Social, and PR for in-game LiveOps events and feature updates
Work with team of analysts for consumer research, market analysis, competitor follow ups, and strategic monitoring of the industry
Use analysis to make recommendations and pivots to marketing strategy as needed
Use analysis to establish positioning of new games in the market, identify target player segment(s), and identify value propositions and key messages that bond the right players to our games
Provide regular and ad-hoc reports to management and the game teams to help inform business, UA, marketing and strategic decisions
Use consumer insights to identify market opportunities and target demographics for Boss Fight products
Calculate market sizing for the target player segments
Work closely with game teams to provide detailed marketing forecasts and management presentations on an as needed weekly, and quarterly basis.
Act as a bridge to ensure there is alignment across all internal and external teams, stakeholders, paid acquisitions, and social channels for lifecycle of the product
Consult with designers and engineers to ensure features can achieve KPI targets
Define and execute AB and multivariate tests in the App Stores and with marketing campaigns
Work on re-engagement campaigns (often with Community) via push, email and social to increase retention, particularly of VIPs
Own our App Store pages including updates when we have new features (icon, copy, keywords, screenshots), ensure App Store optimization
Create, organize, and manage library of product marketing materials and process documents
Own all external events including inbound and outbound cross promotion campaigns or partner events, ensure these are in line with KPIs, strategies and targets
Own in-game ads management: including working with Unity on placement and white/blacklisting sites

Skills and Abilities

Ability to perform research analytics at industry, genre, and game level to inform product
Strong business & creative acumen in games environment
Demonstrated success in brand management, product marketing, user acquisition, and marketing strategies/campaigns
Capable of managing multiple competing tasks and be self-directed to meet deadlines in a quickly evolving environment
Excellent attention to detail and strong desire to iterate and improve on processes
Strong analytical skills with experience using data to informed decision making
Self-motivated team player able to work in a team environment with maturity and leadership
Highly organized with the ability to quickly identify and prioritize opportunities for optimal ROI
Able to give detailed feedback and communicate direction between internal teams and external partners
Proficient with MS Office, especially Word, Excel, and PowerPoint
Drive to innovate marketing practices and bring product marketing management to the next level

Education and Experience

Bachelor's Degree and 3 years of experience in similar role; or equivalent combination of education and experience
3 years of experience in the gaming or similar entertainment industry
Live free-to-play game experience on at least 1 top mobile title
Experience with data analysis and related tools (SQL, Excel, Tableau, etc.)
Experience with A/B, and multivariate testing
Understanding of product and marketing strategy and growth
Experience with user acquisition

At Netflix, we carefully consider a wide range of compensation factors to determine your personal top of market. We rely on market indicators to determine compensation and consider your specific job family, background, skills, and experience to get it right. These considerations can cause your compensation to vary and will also be dependent on your location.

The overall market range for roles in this area of Netflix is typically $60,000 - $230,000

This market range is based on total compensation (vs. only base salary), which is in line with our compensation philosophy. Netflix is a unique culture and environment. Learn more here.

Position Type/Expected Hours of Work Our core hours are 10am to 6:00pm, which means you should be available for meetings etc. during this time. This means you will be required to work longer hours on occasion, especially during periods when staff is working late to meet tight deadlines etc.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. It is required that you have reliable transportation to get to/from work, as well as for various work-related tasks/assignments.

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Product Marketing Manager

Essential Functions/Responsibilities

Skills and Abilities

Education and Experience

Questions & answers for this position

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