Product Marketing Manager (m/f/d) - Remote

Sastrify supports Tech, Finance and Procurement teams in buying and renewing SaaS subscriptions so they can focus on what matters while we save their time and money by applying best practices in SaaS buying and using a dedicated procurement team that benefits from a large database of benchmarks.

Join us on our new adventure to reshape the software-as-a-service industry!

Are you excited to support Product Marketing for a leading SaaS company within a hyper-growth market? Then you are the right person to become our Product Marketing Manager (m/f/d) at Sastrify!

We recently raised a $15 million funding round to strengthen our position as the leading SaaS procurement provider in Europe. Now it's time to ignite the next stage in International growth!

We are looking for an experienced Product Marketing Manager (m/f/d) responsible for managing and supporting our product marketing program at Sastrify. You will contribute to our Product Marketing organization to support our business growth, partnering with the broader Marketing team as well as Product, Sales, Customer Success, and Operations teams. Support the core product marketing muscle that will attract, educate, convert, and help grow Sastrify customers across their lifecycle journey from prospect to raving fan.

What you'll do as our Product Marketing Manager (m/f/d)

• Reporting to the Head of Product Marketing, manage and coordinate activities within the Product marketing team
• Working closely with Product, Sales, and Operations to develop revenue-driving product marketing campaigns that generate revenue and increase customer lifetime value
• Supporting Sastrify’s product understanding, product messaging, and positioning that sets us apart from competitors, demonstrates understanding of our customers’ needs, and accelerates our business growth internationally
• Supporting our revenue team by contributing to internal playbooks, customer stories, competitive positioning, and a strong feedback loop between the marketing and product teams.
• Supporting product marketing campaigns that resonate with our our target audiences and buying personas, understand and document the buying process for our solution, and create content and resources that map to the customer journey including one-sheets, videos, webinars, blogs, sales enablement, and more
• Supporting the product launch strategy and execution, including all product campaigns
• Developing guidelines/direction around Sastrify’s target audience, positioning/messaging (value propositions), pricing, and promotions.
• Working with the Demand Generation and Revenue Ops teams to help measure and report on the results of all product marketing initiatives to continuously improve content effectiveness and business impact; take a data-driven approach to product marketing campaign strategy

Requirements

• You have 4+ years of proven track record of building and leading startup & mid-market product marketing teams with a focus on B2B SaaS solutions
• You have demonstrated experience working with product and sales teams
• You have the ability to turn complex topics into understandable, actionable, persuasive product marketing assets
• You are very customer-centric with experience in generating qualitative and quantitative insights and using those insights to inform your marketing strategies
• You are fluent in the modern marketing tool stack including Hubspot, Webflow, Asana, and more
• You possess relevant customer industry know-how and network, especially in B2B SaaS and selling to Tech Companies (C-Level, CTO, CFO and C-1).
• You have the ability to make fast decisions and you consistently aim to get to the best solution for the company and our people. We always challenge the status quo, while listening and learning from one another
• You possess great interpersonal skills and are a strong communicator
• You have strong analytical skills and you can break down complex problems
• You have outstanding written and oral ability in English, German is a plus
• You are comfortable working remotely (we don't have an office)

Benefits

• Full responsibility from day one
• Work with our amazing international team
• Monthly Virtual Team Events
• Learning budget
• State of the art equipment (also for your home-office)
• Remote-first mindset (you can work from everywhere)