Product Marketing Manager, Go-to-Market

The Asana marketing team is focused on driving growth and building a brand that customers love. We focus not only on acquiring users, but also on creating content and campaigns that nurture existing teams and drive them to upgrade. Our team is growing rapidly and includes team members focused on product marketing, content creation, partnerships, ads, and lifecycle marketing.

The Product Marketing team at Asana develops clear and compelling messaging that inspires our customers to learn about, try, and adopt our product. Asana’s incredible growth has been focused on our mission to help the world’s teams work together effortlessly, and we want you to join the team. Product Marketing at Asana works with many teams across the organization to provide enablement training and collateral to customer-facing teams, support events around the world, shape the product roadmap, drive product launches and create the narratives and demos to communicate the Asana story that inspires customers. 

We are looking for an experienced product marketer to help accelerate Asana’s growth with Mid-market and Enterprise companies. In your role, you will be responsible for partnering with sales, product-facing PMMs, and marketing to deliver messaging, content, and training for Asana’s global sales team to support major product launches, campaigns, and evergreen training. You will develop a deep understanding of our sales teams’ and customers’ needs, the competitive landscape, and overall industry trends, and apply this knowledge to our positioning and sales materials.

What you’ll achieve

• Partner with sales to understand what content, assets, messaging is resonating and iterate based on feedback  
• Create and maintain marketing and sales collateral that spans the customer lifecycle, such as product data sheets, sales scripts, and business case materials with the goal of improving closed-won rates and accelerating sales cycles.
• Work closely with the sales enablement team to drive sales readiness and productivity.
• Partner with our regional marketing to ensure our global sales organization is supported with localized materials and messaging. 
• Provide direct deal support for our largest and most strategic deals. 
• Partner with marketing and business development teams to develop content for customer-facing webinars and engagements.
• Work with our research teams to understand market trends and develop deep category expertise to inform our positioning.

About you

• 3+ years of experience in Product Marketing and/or supporting sales teams
• SaaS product marketing and sales enablement experience preferred
• Experience working with and training sales teams to communicate product value to buyers
• Exceptional written and verbal communication skills
• Proven ability to influence cross-functional teams