Product Marketing Manager

As a Product Marketing Manager at Flex, you will play a key role in driving adoption and engagement of our partner products, enabling property management companies across the country to successfully onboard and leverage our tools to offer Flex products to their renters.

While Flex has historically focused on the renter experience, we are now developing products for both large property management companies and small landlords. In this role, you will be part of the foundational team shaping our new Property Hub to make Flex renter offerings accessible to even more renters than we service today.

This role is responsible for positioning and go-to-market strategies for our partner tools, ensuring they are well understood, seamlessly integrated, and delivering value for property managers. You will develop comprehensive launch plans, conduct partner research, define product positioning and messaging, create compelling campaigns, and craft transactional messaging that supports the partner experience. Collaborating closely with Product, Revenue, and Partner Success, you will refine messaging and influence product strategy to drive adoption and ensure successful product introductions. While this role will focus primarily on partner product marketing, there may be instances where you will support consumer product marketing.

We are seeking a highly skilled product marketer who has experience working at an early stage company with rapid product development. You have a strategic mindset, are detail-oriented, comfortable with ambiguity, enjoy creative problem-solving, and easily earn trust with stakeholders. If you are organized and love a fast-paced go-to-market environment, you will love this position.

Key Responsibilities

• Develop and implement go-to-market strategies for our partner solutions, ensuring alignment with business objectives and adoption goals.
  
  
• Conduct research to understand partner needs, pain points, and workflows, informing product positioning, messaging, and feature prioritization.
  
  
• Collaborate with stakeholders to develop compelling product narratives, value propositions, and campaigns that drive engagement and adoption.
  
  
• Support sales enablement efforts by creating materials that help partners understand, onboard, and effectively use our tools.
  
  
• Track and analyze key metrics to assess product adoption, refine messaging, and influence future product iterations.

Experience

• 5-7+ years of experience in product marketing in a B2B or B2C2B environment
• Experience partnering with and influencing cross-functional teams (e.g. product, analytics, strategy, design, etc.)
• Hands on experience launching campaigns (creative development & operations) across multiple marketing channels, including website, app, email and push 
• Demonstrated ability to lead projects, manage timelines and communicate results to peers and management
• Deep analytical skills - ability to translate key business questions into data questions, and subsequently drive insights through analytics and optimization
• Ability to thrive in complex environments that require close collaboration across cross functional teams
• You have a strong bias for action and ability to move projects forward independently

This is a hybrid position with on-site expectations of 3 days per week in our New York Headquarters. For candidates outside of the NY/NJ area, you may be eligible for our relocation assistance program.

The compensation range for this role will be commensurate with the candidate's experience and Flex's internal leveling guidelines and benchmarks.

The base salary pay range will be $120,000- $140,000