Product Marketing Manager - Crypto and Stocks

Who We Are

Chipper is the largest mobile cross-border money transfer platform in Africa. We are a small passionate team, dedicated to expanding financial inclusion in some of the global regions most in need of accessible, interoperable, easy-to-use, and affordable financial services.

Chipper is the largest mobile cross-border money transfer platform in Africa. We are a small passionate team, dedicated to expanding financial inclusion in some of the global regions most in need of accessible, interoperable, easy-to-use, and affordable financial services.

• We are a global team that is growing quickly. You will be encouraged to engage in impactful decision-making.
• This is a leadership position with a seat at the "strategic" table across Global Marketing, Product, Operations, Intelligence, and Compliance.
• Chipper just closed our Series C funding - read all about it on TechCruch
• We have a team culture centered on open communication, honest feedback, and personal responsibility. You will not be micromanaged.
• We believe that the best solution is often the simplest and that testing and measuring are the keys to unlocking exponential growth.
• The Chipper team is truly global - on a daily basis, you might be interacting with team members in Nairobi, San Francisco, Lagos, Los Angeles, New York City, Accra, London, Johannesburg, and Berlin.

What You Will Be Doing

We’re looking for a Product Marketing Manager to drive the strategy and execution of the Crypto and Stocks product lines for Chipper.

You will be tasked with expanding the user base of the assigned Product lines' product offering and services from both existing Chipper users and from new users.

You will be responsible for communicating the features and benefits of our products & services through compelling storytelling to drive adoption and engagement. You will partner with many cross-functional teams, including Product, Data Science, Design, and Engineering, to offer suggestions for improving the product to ensure its rapid growth.

As PMM (Crypto and Stocks), you will:

• Drive the development and execution of go-to-market strategies for Chipper's Crypto and Stocks products across marketing channels
• Grow users from Chipper's ecosystem through user segmentation, product cross-sell, and product offerings integration to drive adoption and usage of the Crypto and Stocks product lines
• Discover user pain points, user behavior, market opportunities, and competitor activity.
• Develop value proposition and messaging frameworks, and drive articulation of product portfolio positioning aligned to Chipper’s key goals
• Design reward systems to increase engagement, retention of existing users, and attract new users
• Collaborate with Product Managers to identify needs and sharpen product offerings based on competitive landscape and feedback from customer
• Work with our CRM team to test & scale marketing tactics across owned channels (in-app, notifications, and email)
• Determine success metrics for launch, growth, and adoption. Reporting this data back to the team. Every decision you make is backed up with research or data.

What You Should Have

• 2+ years of proven success in product marketing and operation, eg. operation campaign design, content marketing, user journey mapping, email marketing, user segmentation, top of funnel growth, and funnel optimization
• Strong knowledge of the cryptocurrency and stocks industry ecosystem
• Strong understanding of the African Crypto and Stocks market and how users interact with other similar products
• Strong written communication capacity and interpersonal skills: be able to build and manage strong relationships with their team, cross-functional colleagues, and external partners. Inspirational to your team and partners
• Extensive experience setting strategic direction and project managing complex go-to-market campaigns that require input and execution from various cross-functional teams
• A data-focused individual with the ability to roll up your sleeves, pull and analyze data, and gain actionable insights from the data
• Comfortable with SQL
• Ability to conduct relevant research and gain actionable insights
• User-focused and product-driven: strong understanding of product, tech, and platform

Next Steps

If you feel you are a fit, please apply because we would love to hear from you. It means a lot to us that you have taken the time to read through our job description so thank you so much for your time. We wish you all the best in your job search.

We hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status. Chipper Cash is proud to be an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance. If there are any accommodations that we can provide during the interview process that help you to be confident and do your best work, don’t hesitate to let us know.