Product Marketing Manager, Core Experience

Role Description

Responsibilities

• Help build and execute product strategy for the core Dropbox experience across web, mobile web, and desktop to achieve activation, engagement, and retention goals
• Develop personalized onboarding and activation programs across surfaces to help connect users with product value that best addresses their needs and pain points
• Generate customer, market, and competitive insights from research and analytics to identify opportunities for improving the customer experience, building differentiated features, and develop more effective strategies, value props/positioning/messaging, and go-to-market plans
• Partner with Product, Design, Engineering, Data Science, Growth, and Content Design to build differentiated, best-in-class product experiences that drive deep engagement and customer retention
• Leverage user insights and competitive intelligence to craft compelling positioning, messaging, and narratives that effectively communicate our value proposition and differentiate it from other products in the market
• Lead go-to-market strategy and execution for launches, migrations, and deprecations, and shape how we communicate the product vision to customers

Requirements

• 4+ years of relevant experience in product marketing or related functions
• Exceptional collaboration and interpersonal skills, with experience influencing stakeholders without authority, driving alignment, and working cross-functionally with Product, Design, Engineering, Data Science, Research & Insights, Pricing & Packaging, and Marketing teams
• World-class storytelling and written/verbal communication skills, with the ability to distill complex concepts into clear, concise messaging that’s easy for users to understand
• Strong growth mindset and intellectual curiosity, with a willingness to learn, flex into new areas, and continuously improve
• Deep empathy for both cross-functional partners and end users, with strong customer-centricity and experience serving as the voice of the customer
• Ability to think strategically and navigate ambiguity, with experience breaking down broad, complex problems and thinking about them in a structured way
• Analytical and data-driven, with experience generating qualitative and quantitative insights and using them to inform strategies and decision-making
• Proven self-starter with a bias for action and can-do attitude to get things done
• Bachelor’s degree or equivalent work experience; MBA a plus