What is the type of contract for this position?

The contract for this position is a Full-time contract

Is telecommuting possible for this position?

No, telecommuting is not possible for this position

Product Marketing Manager job at Asana

Asana is on a mission to help humanity thrive by enabling all teams to work together effortlessly. Today we serve more than 100,000 businesses globally on our paid products in addition to the millions of organizations that use our free products – and we’re just getting started.

We’re looking for a product marketing manager to develop and lead our go-to-market strategies for one of our fastest-growing markets: Japan. As Product Marketing Manager, Japan, you will define Asana’s product marketing vision and strategy to drive new signups and pipeline, working across marketing, sales, and product to implement it.

You will be responsible for developing clear positioning and messaging, launching new products and solutions, enabling sales (both self-serve and enterprise), and executing programs to drive new signups and pipeline.

Sound like you? We can’t wait to have you on board.

What you’ll achieve

Gather and synthesize customer, competitive, and market insights to inform our web, content, and sales enablement strategies for Japan
Guide product positioning, messaging, and storytelling for Japan
Develop, lead, support and communicate go-to-market strategies and content localization
Develop processes to understand customer use cases, package those insights, and promote them in a way that drives customer engagement

About you

Have 5-8 years of product marketing experience
History of productive collaboration with product and sales
Exceptional written and verbal communication skills
Strong critical and analytical thinking skills
Proven ability to lead and influence cross-functional teams
Able to manage deadlines and work collaboratively in a fast-paced, highly dynamic and
increasingly global environment
Flexible, and ready to jump on new projects and opportunities (even if loosely defined or out of the initially defined job scope)
B2B software experience a plus
Japanese speaker with business level fluency in English

About us

Asana helps teams orchestrate their work, from small projects to strategic initiatives. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named a Top 10 Best Workplace for 5 years in a row, is Fortune's #1 Best Workplace in the Bay Area, and one of Glassdoor’s and Inc.’s Best Places to Work. After spending more than a year physically distanced, Team Asana is safely and mindfully returning to in-person collaboration, incorporating flexibility that adds hybrid elements to our office-centric culture. With 11+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.

We believe in supporting people to do their best work and thrive, and building a diverse, equitable, and inclusive company is core to our mission. Our goal is to ensure that Asana upholds an inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We welcome applicants of any educational background, gender identity and expression, sexual orientation, religion, ethnicity, age, citizenship, socioeconomic status, disability, and veteran status.

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Product Marketing Manager

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