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Asana

Product Marketing Manager

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Asana is on a mission to help humanity thrive by enabling all teams to work together effortlessly. Today we serve more than 100,000 businesses globally on our paid products in addition to the millions of organizations that use our free products – and we’re just getting started. 

We’re looking for a product marketing manager to develop and lead our go-to-market strategies for one of our fastest-growing markets: Japan. As Product Marketing Manager, Japan, you will define Asana’s product marketing vision and strategy to drive new signups and pipeline, working across marketing, sales, and product to implement it. 

You will be responsible for developing clear positioning and messaging, launching new products and solutions, enabling sales (both self-serve and enterprise), and executing programs to drive new signups and pipeline.

Sound like you? We can’t wait to have you on board.

What you’ll achieve

  • Gather and synthesize customer, competitive, and market insights to inform our web, content, and sales enablement strategies for Japan
  • Guide product positioning, messaging, and storytelling for Japan
  • Develop, lead, support and communicate go-to-market strategies and content localization
  • Develop processes to understand customer use cases, package those insights, and promote them in a way that drives customer engagement

About you

  • Have 5-8 years of product marketing experience 
  • History of productive collaboration with product and sales
  • Exceptional written and verbal communication skills
  • Strong critical and analytical thinking skills
  • Proven ability to lead and influence cross-functional teams
  • Able to manage deadlines and work collaboratively in a fast-paced, highly dynamic and 
  • increasingly global environment
  • Flexible, and ready to jump on new projects and opportunities (even if loosely defined or out of the initially defined job scope)
  • B2B software experience a plus
  • Japanese speaker with business level fluency in English

About us

Asana helps teams orchestrate their work, from small projects to strategic initiatives. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named a Top 10 Best Workplace for 5 years in a row, is Fortune's #1 Best Workplace in the Bay Area, and one of Glassdoor’s and Inc.’s Best Places to Work. After spending more than a year physically distanced, Team Asana is safely and mindfully returning to in-person collaboration, incorporating flexibility that adds hybrid elements to our office-centric culture. With 11+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.

We believe in supporting people to do their best work and thrive, and building a diverse, equitable, and inclusive company is core to our mission. Our goal is to ensure that Asana upholds an inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We welcome applicants of any educational background, gender identity and expression, sexual orientation, religion, ethnicity, age, citizenship, socioeconomic status, disability, and veteran status.

Questions & answers for this job
  • What is the type of contract for this job?
    The contract for this job is a Full-time contract
  • Is telecommuting possible for this job?
    No, telecommuting is not possible for this job
About Asana
Asana is a web and mobile work management platform designed to help teams organize, track, and manage their work.
Website
Industry
Collaboration, Enterprise Software
Founded
2009
Size
1K-5K employees

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