Product Marketing Manager, AI

About the team

The Marketing Team is pretty special—a diverse group of empathetic thinkers, passionate doers, creative strategists, and true originals, all working together to solve interesting problems and connect with online brands from around the world. Together, we help businesses of all sizes build deeper customer relationships, acquire bigger audiences, and use data to fuel amazing experiences. 

How You'll Make a Difference

• You’ll help shape the go-to-market strategy and narrative — and its execution — for Klaviyo AI-powered tools and experiences 
• You will oversee the messaging and positioning for AI offerings for each of our segments, as well as for integrated marketing campaigns that help us land that positioning in the market
• You’ll partner closely with:
• The growth and lifecycle marketing teams to create, execute, and improve our AI-centric marketing programs throughout the funnel
• The AI and data science R&D teams, to help shape the roadmap and launch new features
• The segment PMM team, ensuring that AI/ML is embedded in our core positioning and enablement for GTM teams 
• The partnerships and ecosystem marketing teams, identifying ways to leverage our strong network of partners to amplify AI awareness and leadership
• The customer success and education teams, on initiatives to help our customers get up and running with AI, ML, reporting, and predictive analytics tools, and find as much success as possible
• Our other marketing teams, to develop thought leadership content and customer case studies, and to uncover insights through research

What we’re looking for

• An experienced product marketer (5+ years) with tons of experience creating messaging and positioning, developing go-to-market strategies, collaborating on marketing programs, and leading product launches of all sizes.
• Passionate about AI, ecommerce and marketing technology. You see the value of what we do and how Klaviyo can help brands of all sizes take ownership of their data and their growth.
• An AI believer. You’ll need to advocate for AI and ML as core elements of how marketers find success today and in the future, so you’ll want to be all in on the concept!
• Strategic and adaptable, able to prioritize effectively among many competing high-impact opportunities.
• A storyteller, whose exceptional internal and external communications inspire people and compel them to join your cause.
• A confident and collaborative teammate who enjoys working closely with other marketing teams, product teams, sales teams, and customer success teams.
• A deeply empathetic person, who always starts with our customer and works backwards.
• Scrappy and curious, always questioning the standard way of doing things and finding ways to do it better.