Product Marketing Lead, Shop Pay

Shopify is one of the greatest engines for economic independence on the planet, and our mission has never been more important to the world than it is right now. We empower millions of merchants from all over the world by building products that help entrepreneurs start and grow their businesses. 

Operating as a startup within Shopify, our Shop team is on a mission to change how we shop. From the fastest checkout experience in Shop Pay to all-in-one order tracking and easy ways to find and shop local brands in app, Shop is making shopping better one step at a time for both shoppers and the merchants they buy from.

Shopify is now permanently remote and working towards a future that is digital by default. Learn more about what this can mean for you.

Shop is hiring a Product Marketing Leader to oversee Shop Pay - an expansive group of products that also includes Shop Cash and Shop Identify. This is a rare opportunity to work for a startup within Shopify and market to three distinct audiences - consumers, merchants and developers.  As a member of the Senior Leadership Team for Shop Pay, you will be a decision maker defining the future of the fastest way to checkout on the internet.

Responsibilities:
 

• Enable product, audience and team success working across every dimension of the product marketing craft
• Frame customer problems with market and consumer research that change course of product portfolios
• Own pricing and packaging for portfolios, working across organizational boundaries to drive market cohesiveness  
• Architect go-to-market strategies that lead to in-moment awareness and everlasting adoption growth
• Become a subject matter expert for specific spaces, market and customer needs for your products
• Influence portfolio roadmaps by exposing teams to structured market knowledge that shapes product vision
• Set the tone and voice for groups of features and products, guiding and defining positioning and messaging 
• Work with cross-functional marketing teams across Shop and Shopify to tell a cohesive story and deliver business impact 
• Orient teams around the biggest opportunities to achieve customer, product and revenue goals
• Inform and structure audience-centric segmentation initiatives that consider cross-product adoption challenges
• Determine success metrics and gather the resources needed to measure, learn and improve your programs
• Manage or influence a team of high-performing product marketers, championing their growth

• Experience as a product marketing leader in a product company
• Experience working collaboratively while navigating complexity & ambiguity
• Experience marketing to a variety of audiences including B2C, B2B and Developer Communities
• Have an understanding of the market dynamics for a three-sided-marketplace

Tips for a strong application:

• Resume in PDF that highlights your experience in product marketing 
• A brief intro (2-3 sentences) that highlights the different audiences you've marketed a product to - we are looking for a mix of B2B, B2C and developer communities.

This job will be posted until Tuesday, December 20th at 12:01AM EST

All your information will be kept confidential according to EEO guidelines.

Our belief is that a strong commitment to diversity & inclusion enables us to truly make commerce better for everyone. We encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities. Please take a look at our Sustainability Reports to learn more about Shopify’s commitments to our communities, and our planet.

At Shopify, we understand that experience comes in many forms. We’re dedicated to adding new perspectives to the team - so if your experience is this close to what we’re looking for, please consider applying.