Product Marketing Lead - Payments (Remote, Americas)

Shopify has redefined commerce.We’ve raised the standard for how businesses of all sizes operate, market, and sell their products and services.With 1 million merchants in more than 175 different countries, we continue to grow while innovative ways to impact the market.

The mission of the Money team is to help merchants of all sizes manage their finances efficiently, so they can reinvest quickly in the growth of their business. We achieve this by making the financial management products readily accessible and understandable at every stage of the merchant’s journey.

We are looking for a Product Marketing Lead that will help us deliver on this mission. Focusing on our Shopify Payments product, you will work on our all-in-one payments product that makes it simple to sell to anyone, anywhere in the world.

In this role, you will be a key partner to our product team and work on the go to market of new product launches and features.You will have the opportunity to influence product roadmaps and help to build out foundational product marketing practices for the team.With domain expertise in payments, you will understand the nuances in this space and of our merchants.You’ll need to have a growth mindset, deep empathy for merchants and customers, and be excited to roll up your sleeves and dig for the solution to complex problems.

Responsibilities: 

• Develop clear and compelling product narratives and positioning by understanding merchant and partner needs, product roadmap, market trends, and competitive forces.
• Define the go to market strategy to enable successful product launches and growth campaigns by working cross functionally with Product Management, UX, Engineering, Marketing, PR, Support, Data and Revenue Operations and Sales.
• Create strategies to drive product growth through all stages of the merchant adoption funnel from awareness, adoption, through to advocacy
• Help influence the products we are building through deep market analysis, competitive research and merchant/partner feedback; collaborate with product teams to optimize product elements that boost user engagement and alleviate product issues and gaps. 
• Identify KPIs, set targets, and analyze the results of product launches and growth efforts against those targets
• Communicate effectively and often to ensure that all stakeholders are aligned

• Domain expertise in Payments 
• Extensive experience in product marketing
• Experience influencing and collaborating across disciplines including product, engineering, ux, data and finance.
• Extensive experience in customer acquisition, cross and up sell and retention, preferably at a fintech or financial services organization
• Experience driving research and data for customer segmentation 
• Experience using data/analytics to determine and measure the impact of your work
• The ability to thrive in uncertainty, resolve ambiguity and think quickly on your feet

All your information will be kept confidential according to EEO guidelines.

Shopify is now permanently remote, and we’re working towards a future that is digital by design. That location you see above? Consider it merely an example of hundreds of potential locations Shopify is hiring. Learn more here: https://www.shopify.com/careers/work-anywhere

Our belief is that a strong commitment to diversity & inclusion enables us to truly make commerce better for everyone. We encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities. Please take a look at our Sustainability Reports to learn more about Shopify’s commitments to our communities, and our planet.

At Shopify, we understand that experience comes in many forms. We’re dedicated to adding new perspectives to the team - so if your experience is this close to what we’re looking for, please consider applying.