What is the type of contract for this position?

The contract for this position is a Full-time contract

Is telecommuting possible for this position?

No, telecommuting is not possible for this position

Product Marketing Lead job at Asana

The Asana marketing team is focused on driving growth and building a brand that customers love. We focus not only on acquiring users, but also on creating content and campaigns that nurture existing teams and drive them to upgrade. Our team is growing rapidly, and includes team members focused on product marketing, content creation, partnerships, ads, and lifecycle marketing.

We’re looking for a product marketing leader to help shape and drive our product and go-to-market strategies. As the Product Marketing Lead, Acquisition & Adoption, you will define Asana’s product marketing vision and strategy to drive new signups and new user adoption, working across product, revenue, and marketing to implement it.

You’ll lead, mentor, and grow a talented team of PMMs responsible for identifying and sizing target markets, developing clear positioning and messaging, launching new products and solutions, and executing programs to drive pipeline and revenue.

Sound like you? We can’t wait to have you on board.

What you’ll achieve

Gather and synthesize customer, competitive, and market insights that drive our product, ad, and content strategy
Guide all product positioning and messaging for ads and organic content
Develop, lead, and support go-to-market strategies
Develop processes to understand customer use cases, package those insights, and promote them in a way that drives customer engagement and adoption
Lead, grow, and mentor a team of world-class product marketers

About you

Have 10+ years of marketing experience including at least 3 years experience leading and scaling product marketing teams
History of productive collaboration across product and marketing (especially paid acquisition and SEO)
Exceptional written and verbal communication skills
Strong critical and analytical thinking skills
Proven ability to lead and influence cross-functional teams
B2B software experience preferred

#LI-ST1

About us

Asana helps teams orchestrate their work, from small projects to strategic initiatives. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named a Top 10 Best Workplace for 5 years in a row, is Fortune's #1 Best Workplace in the Bay Area, and one of Glassdoor’s and Inc.’s Best Places to Work. After spending more than a year physically distanced, Team Asana is safely and mindfully returning to in-person collaboration, incorporating flexibility that adds hybrid elements to our office-centric culture. With 11+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.

We believe in supporting people to do their best work and thrive, and building a diverse, equitable, and inclusive company is core to our mission. Our goal is to ensure that Asana upholds an inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We welcome applicants of any educational background, gender identity and expression, sexual orientation, religion, ethnicity, age, citizenship, socioeconomic status, disability, and veteran status.

Product Marketing Lead, Acquisition & Adoption

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