Product Marketer

Our Values:

Dream big
- Be visionary, strategic, and open to innovation
Build great things
- Work in service of our users, always improving and pushing higher
Operate like an owner
- Take responsibility with bold decision-making and bias for action
Win like a sports team
- Be trusting and collaborative while empowering others
Learn and grow fast
- Never stop learning and iterate fast
Share our passion
- Share ideas and practice enthusiasm and joy
Be user obsessed
- Empathetic, inquisitive, practical

About the team:

Over 25 million monthly active users rely on Goodnotes at work, in school, and throughout life. We never stop dreaming big about enabling them to achieve more—whether on their own, together with others, or in collaboration with AI. Our Marketing team is vital to bringing that vision to life and helping more people discover what they can achieve with our evolving products. And you’ll lead the way as Product Marketer.

About the role:

We’re seeking a Product Marketer who can translate product innovation into compelling narratives that connect with new audiences and drive growth. You’ll lead strategic marketing campaigns for key product areas, working closely with colleagues in product, design, marketing, sales, and more. As we grow and evolve our product marketing function to meet new opportunities, you’ll have the opportunity to not just define “what” we do, but also “how.”

This is the role for you, if you’re excited to work on the things listed below:

• End-to-End Product Marketing: Lead marketing efforts for key product areas, focusing on our core client apps and platform technologies. This involves crafting compelling messaging, positioning products effectively, and ensuring successful launches.
• Lifecycle Marketing and Product-Led Growth: Collaborate across marketing, product, and design to enable, accelerate, and optimize lifecycle marketing and drive product-led growth strategies.
• Sales Enablement: Equip our sales teams and resellers with sales enablement material and support that support them in effectively communicate the value of our products and convert leads.
• Capacity Building: As key member in our revamped approach to product marketing, help to establish the function within the marketing team and across the company, delivering measurable impact.

The skills you will need to be successful in the above:

• 3+ years of product marketing experience with demonstrated results
• Strong track record in product positioning, messaging development, and launch planning and execution
• Experience collaborating effectively with product managers and technical stakeholders
• Ability to collaborate with, influence, and align senior stakeholders
• Effective, clear, precise communication skills, oral and written
• Working knowledge of leveraging marketing and product analytics to drive experimentation, optimization, and measurable results
• Ability to navigate ambiguity in a fast-changing org, with strong cross-functional problem-solving skills

Bonus:

• Experience with marketing AI/ML capabilities
• Direct experience spanning both B2B and B2C SaaS

The interview process:

• An introductory call with someone from our talent acquisition team. They want to hear more about your background, what you are looking for, and why you’d like to join Goodnotes
• A take-home assignment to showcase your skillset for the role
• A role-specific call to discuss your background and skillset for this role more in detail, as well as do a live exercise
• A call with your hiring manager. This is the person who will be managing you day to day, working on your growth and development with you, as well as support you throughout your career at Goodnotes
• A meet-the-team call with 2 or 3 Goodpeople you’d be working closely with at Goodnotes

What’s in it for you:

• Budget for things like noise-cancelling headphones, setting up your home office, personal development, professional training, and health & wellness
• Sponsored visits to our Hong Kong or London office 
• Company-wide annual offsite
• Flexible working hours and location
• Medical insurance for you and your dependents