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Product Manager - New Verticals

Full-timeProduct Manager$155,000-$204,500*
Boston, United States
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At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit to see how we empower creators to own their own destiny.

Product Managers at Klaviyo are instrumental in crafting a great product and first-class experience for our customers. They are skilled practitioners who have been directly responsible for identifying the most important problems to solve for customers and collaborating with various cross-functional teams to deliver the right improvements to a product. At Klaviyo, you’ll work in the kind of high-growth environment that offers unlimited potential. The potential to be a driving force of an evolving product roadmap and vision for your product area and the potential to define new ways of working for the next generation of Product Managers. Klaviyo’s fast growth will ensure that there are no shortage of opportunities for your personal and professional growth.

Why You Should Join the New Verticals team

The New Verticals team is at the forefront of Klaviyo, exploring new opportunities to help businesses grow beyond the traditional e-commerce model. You'll be responsible for delivering a great experience for customers in these new verticals. You’ll work closely with a cross-functional team composed of Partner Managers, Account Executives, Customer Success Manager, Product Experts and more. The New Verticals team is small, but nimble and likes to work fast to deliver outsized impact. We’ve got ambitious goals for the year and the New Verticals team is an opportunity to join the fastest-growing part of Klaviyo that will significantly shape the next 2-3 years for the business.

As the first PM for New Verticals, you will have exposure to all areas of the business. You will push the boundaries of the Product Manager role to fully own the strategy and execution for expansion into new markets. 

How You Will Make a Difference

  • The ultimate measure of success for Product Managers at Klaviyo is positively impacting our customers and moving towards the results we care about. You will focus on tracking, analyzing, and improving metrics for your area of the product to ensure Klaviyo is achieving those results.
  • We cannot build products that exceed our customer’s expectations without truly understanding those customers. At Klaviyo, knowledge about our customers is power. You will spend a lot of time engaging with our customers to build their voice into your product area.
  • Product Managers at Klaviyo think deeply and analytically. We strive to make the best decision possible at all times by leveraging our rigor of thought. You will tease out problems, break them down into small, digestible pieces, and put them back together as elegant solutions for our customers.
  • You are exceptional at articulating your thinking through the written word. As a company, our success hinges on collectively being great and prolific communicators.
  • Product Managers are expected to be experts on their product area and grow into collaborative peers that help accelerate or level up the product team as a whole. You bring a bias for action and thoughtful opinions about how we work to help Klaviyo continue to evolve in how we build products.

What You’ll Do

Be an owner - you will make it your mission to deliver customer value. You’ll get creative with solutioning and take responsibility for driving impact. Some days that may be hopping on a sales call, other days that may involve writing help documentation. There is no task that isn’t part of your job description.

Collaborate and communicate - you will collaborate with all teams within the company and all parties outside of the company to be most effective in your role.

Learn - you will be a voracious learner. A lack of experience/knowledge around a challenge is an invitation to dive deep and become an expert in that area. You should love learning and tackling new challenges.

Put customers first - you will understand our customers, define every use case a customer would consider and prioritize projects to deliver value. You sweat the details and are passionate about making sure that every experience is understood, anticipated, and handled elegantly.

Your First 90 Days

In your first 30 days, you will get acclimated to Klaviyo and become a subject matter expert:

  • During the first two weeks, you will be immersed in an onboarding program that introduces you to the company and the product.
  • Interview and shadow customer and prospect calls to become the go-to expert on a new market.

In your first 60 days, you will deliver impact through key deliverables for your team:

  • Spec and fully document your first data integration
  • Enable sales / CS / marketing counterparts through trainings and materials
  • Establish a cadence with key stakeholders to start driving progress towards KPIs

In your first 90 days, you will continue to increase your influence:

  • Formulate the larger strategy for your market audience
  • Build tracking of KPIs to share with stakeholders
  • Contribute to team processes and knowledge sharing to integrate learnings

Who You Are

Must Have

  • 2+ years of product management experience or equivalent time in customer-facing technical roles
  • Strong written communication skills with an emphasis on brevity and clarity for complex topics
  • Empathic and deeply curious with an ability to leverage these attributes to do great product work
  • Eagerness to learn and an entrepreneurial drive
  • Great collaborator with low/no ego who can move complex projects forward with cross-functional peers (e.g. engineering, design)
  • This role is based out of Boston, MA

Nice to Have

  • Experience working in a start-up
  • Experience working closely with go to market teams
  • Willingness to fail and adapt to changing directions quickly
  • Excels at building and maintaining relationships to operate on a foundation of trust with cross-functional peers, Klaviyo leadership, and customers

Get to Know Klaviyo

Klaviyo is a world-leading marketing automation platform dedicated to accelerating revenue and customer connection for online businesses. Klaviyo makes it easy to store, access, analyze and use transactional and behavioral data to power highly-targeted customer and prospect communications. The company's hybrid customer-data and marketing-platform model allows companies to grow by fostering direct relationships with customers, without giving up their valuable data to popular big-tech ad platforms. Over 265,000 innovative companies like Unilever, Custom Ink, Living Proof and Huckberry sell more with Klaviyo. Learn more at

If you are a California, Colorado, Rhode Island, Washington, New York City, or Jersey City resident and this role is a remote role, you can receive additional information about the compensation and benefits for this role, which we will provide upon request. Requests can be submitted here. Additional information regarding benefits can be found at

Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.

Questions & answers for this position
  • What is the type of contract for this position?
    The contract for this position is a Full-time contract
  • What's the salary range for the Product Manager - New Verticals position?
    The suggested salary for this position is $155,000-$204,500*
  • Is telecommuting possible for this position?
    No, telecommuting is not possible for this position
About Klaviyo
Klaviyo is a global marketing automation platform that provides email marketing and SMS marketing services.
Advertising, Analytics
251-1000 employees

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