Product Manager - Marketing Technology

BlaBlaCar is the world’s leading carpooling platform, created with one dream in mind: leveraging technology to fill the millions of empty seats on the road. We offer long- and short-distance carpooling as well as a bus marketplace, with the mission to become the go-to marketplace for shared road mobility.

Today, our community counts over 100 million travelers in 22 countries, creating a smarter, friendlier and carbon-saving transport network. Every year, our community saves 1.6 million tons of CO2e by sharing the road, equivalent to the CO2 emissions generated by Paris traffic in a year. But it doesn’t stop here – our team of 250+ engineers is developing innovative algorithms to further unlock the potential of shared travel and multiply its impact.

We’re looking for people to join our journey – people who care, who are driven by impact and innovation, and who want to thrive in a fast-paced entrepreneurial environment. We offer a flexible workplace where we count on each other to take initiative. So join the ride – we can’t wait to see where it takes you.

The team’s mission is to support all teams at BlaBlaCar with the appropriate tools to scale. We’re either integrating or building tools to support their business needs and scaling in an efficient way. We’re looking at topics such as Customer Relation Team tooling, Paid Marketing automation tools, or Finance reporting.

Within the Corporate Services Team, the Marketing Tools squad’s mission is to empower Marketing teams with the most effective tools for performance marketing. The Squad is the first point of contact for the Marketing team for all engineering needs. It builds tools so that we invest our budget in the most efficient manner to boost our activity.

As the Product Manager for Marketing Automation, you’ll be responsible for building the best-in-industry tools to support our acquisition efforts. Embedded in a squad, working with senior engineers and Data scientists, you’ll have to build our marketing tooling future. You will own the full scope from the strategy definition to the roadmap and shipping features.

Examples of challenges:

How can we build or integrate external SaaS tools to improve our acquisition strategy’s efficiency?

How can we integrate Data Science techniques into our acquisition technologies?

How do we migrate existing tools to a new engineering stack while improving their performances?

Which tools should we be using to track marketing activities outside of SEA?