Principal Product Marketing Manager, Partner Marketing

Role Description

As a Partner Marketing Manager, you will be a strategic storyteller and execution leader, working cross-functionally with Product Marketing, Business Development, Sales, and Demand Generation to bring our partner ecosystem to market. You’ll craft compelling "better together" narratives, lead joint go-to-market (GTM) initiatives, and enable both internal teams and partners to drive pipeline growth.

Responsibilities

• Develop compelling joint value propositions that highlight the synergy between Dropbox and our partners (technology integrations, resellers, MSPs, and service providers).
• Create marketing and sales enablement materials (battlecards, pitch decks, solution briefs) that articulate partner benefits and differentiation.
• Ensure Dropbox’s partner marketing strategy aligns with broader product marketing initiatives.
• Drive co-branded marketing programs, including demand generation campaigns, webinars, content marketing, and digital advertising.
• Partner with Business Development & Sales to execute successful joint launches and expansion programs.
• Lead Dropbox’s presence at partner events, industry summits, and trade shows to maximize brand visibility.
• Develop partner sales enablement resources, ensuring Dropbox reps and partners can effectively position and sell solutions.
• Support the Dropbox Channel & Alliances team in growing partner-driven revenue.
• Work with Sales Enablement to educate internal teams on partner solutions and GTM strategies.
• Define and track partner marketing KPIs, including partner-influenced revenue, deal registrations, and campaign performance.
• Collaborate with Revenue Operations & Demand Generation to analyze partner-sourced pipeline and optimize marketing initiatives.
• Iterate based on partner feedback and performance data to refine strategies.

Requirements

• 5+ years of marketing experience, with at least 2+ years in Partner Marketing at a SaaS or technology company.
• Experience working with B2B SaaS partners, VARs, MSPs, or cloud marketplaces.
• Strong understanding of technology, channel, and service partner ecosystems.
• Data-driven mindset, with experience measuring and optimizing partner-influenced pipeline and marketing ROI.
• Strong storytelling, communication, and project management skills.

Preferred Qualifications

• Proven experience developing joint value propositions, co-marketing campaigns, and sales enablement assets.
• Ability to influence cross-functional teams and work collaboratively across Product, Sales, Business Development, and Marketing.

Compensation