What is the type of contract for this position?

The contract for this position is a Full-time contract

What's the salary range for the Manager, Product Marketing position?

The suggested salary for this position is $175,000 - $445,000

Is telecommuting possible for this position?

No, telecommuting is not possible for this position

Manager, Product Marketing job at Netflix

Netflix is the world's leading streaming entertainment service with over 247 million paid memberships in over 190 countries enjoying TV series, documentaries and feature films across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any internet-connected screen. It's an exciting time to join as we continue to transform entertainment globally and continue to grow, while increasingly focusing on product and member experience. We have ambitious plans, enormous scale of opportunity, and the passion to be the best in customer experience - which now includes offering more affordable price points for new ad-supported subscription plans and exciting new features for a better viewing experience.

We are seeking a selfless, curious, and passionate Product Marketing Manager to join the newly formed Netflix PMM team. You will have the opportunity to learn and grow quickly in this space, work closely with a highly cross-functional, global team, and contribute to one of the most impactful transitions we’ll have made in a decade. The ideal candidate will quickly become a thought-partner to cross-functional teams and drive a unifying thread between business goals, product goals, and our positioning with consumers in the market. We expect this person to play a key role in bringing multiple high-priority initiatives to market in the coming months, as well as act as one of the key connectors between product and marketing for Netflix.

Key Responsibilities:

Develop the positioning statement for key product launches. What is the value we are offering to the customer? How do we stack up to competitor capabilities? How does this launch tie back to our brand differentiators?
Build marketing strategy for launches. Pull together business goals, technical considerations, and expertise of the marketing teams to align on audiences to target, channels to employ, countries to activate, etc.
Work across teams to align on product or feature naming and brand architecture.
Assess upcoming product and feature launches to identify bigger stories or position multiple launches in a clear way for consumers and tie those launches back to the broader Netflix value proposition.
Work with product and comms partners to clearly define marketing needs and coordinate various parts of the marketing organization to execute against those needs (e.g. brand design, organic social, paid social, partner marketing, etc).
Partner with content design to ensure coherent and consistent language and narrative between in-service and off-service messaging.

Requirements

7+ years of experience in Marketing or related fields with an emphasis on product marketing, consumer or growth marketing.
Preferred B2C and/or entertainment industry product marketing experience
Strong interpersonal skills and communication capabilities with the ability to work across both highly technical and highly creative teams.
Strong project management skills
Experience and success in managing cross-functional teams to bring products and features to market.
Experience in developing consumer messaging, positioning, and targeting, and in handling multi-country product launches.
High tolerance for change, and the capacity to accomplish enormous amounts of work in a fast-paced, ever-changing environment.
High-level understanding product growth and developing strategic roadmaps
Demonstrated ability to create detailed and actionable Product Briefs
Respect, understanding and enthusiasm for Netflix culture.

At Netflix, we carefully consider a wide range of compensation factors to determine your personal top of market. We rely on market indicators to determine compensation and consider your specific job family, background, skills, and experience to get it right. These considerations can cause your compensation to vary and will also be dependent on your location.

The overall market range for roles in this area of Netflix is typically $175,000 - $445,000

This market range is based on total compensation (vs. only base salary), which is in line with our compensation philosophy. Netflix is a unique culture and environment. Learn more here.

Manager, Product Marketing

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