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Binance

Head of Product Marketing

Paid time off
Learning and development budget
This job offer is closed.
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Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

In this role you will lead Product Marketing for BNB Chain, which is part of the wider Marketing team, and you will report into the VP of Marketing.

You will create and manage Product Marketing strategy: how to shape the offering that is being built by the Engineering team for our target audiences: developer houses, future investors/token holders, enterprise, entrepreneurs, and the general public.

You will understand our target audience, segment them, position our product and define targeting strategy, working alongside the Business Development and Tech teams.

The role is remote and open to candidates in the US and Western Europe.

Responsibilities

  • Collaborate with the VP of Marketing on the development and implementation of the BNB Marketing Strategy and Go-to-Market plans for key projects in the BNB ecosystem
  • Create a product marketing strategy for BNB Chain, creating a strong value proposition that will ensure product-market fit among our target audiences, driving product uptake and adoption
  • Use marketing research, competitive analysis, insights from our community and Business Development team, and other sources to map the ecosystem, uncover deep customer needs, and define product positioning and targeting
  • Collaborate with the rest of the Marketing and BD teams to constantly refine our messaging
  • Leverage data and customer insights to recommend current and future growth opportunities, including new functionality, new distribution opportunities, and CX improvements
  • Own the creation of demos and other product-oriented marketing assets and non-technical educational materials, such as blog posts, videos, cases, demos, content for the website and for the community 
  • Contribute with thought leadership pieces, speak at events
  • Bridge the technical knowledge of the Engineering team and the soft skills of the marketing team, to create compelling narratives that drive adoption
  • Provide regular reports and insights to the wider Marketing team and Leadership

Requirements

  • 2+ years of Product Marketing experience with blockchain/Web3 projects
  • 6+ years of experience in Product Marketing for Web2 companies
  • Keen interest in Crypto and blockchain, as well as deep knowledge of different protocol strategies and positioning
  • Marketing research techniques
  • Deep experience in setting marketing strategies and go-to-market strategies, ideally in crypto or fintech
  • Be process-driven, detail-oriented but also pragmatic and service-focused
  • Competent working in a fast-paced environment 
  • Keep open lines of communication, collaborate with other teams and suppliers
Working at Binance
Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry
Fast moving, challenging and unique business problems
International work environment and flat organisation
Great career development opportunities in a growing company
Possibility for relocation and international transfers mid-career
Competitive salary
Flexible working hours, Casual work attire
Questions & answers for this position
  • What is the type of contract for this position?
    The contract for this position is a Full-time contract
  • Is telecommuting possible for this position?
    No, telecommuting is not possible for this position
About Binance
Binance is a cryptocurrency exchange which is the largest exchange in the world in terms of daily trading volume of cryptocurrencies.
Website
Industry
Bitcoin, Cryptocurrency
Founded
2017
Size
1000+ employees

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