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Closed: Head of EMEA Product Marketing at Shift technology

Shift Technology is reinventing insurance claims automation and fraud detection with AI. We help insurers fully automate more claims, deliver a great customer experience while protecting against risk, and accurately identify suspected claims fraud, making investigative teams more effective and reducing fraud losses.

Since our launch in 2014 in Paris, we've raised over $320M with Tier 1 investors, opened offices in Boston, Tokyo, Singapore, London, Madrid, Mexico, Hong-Kong and Sao Paulo, currently work with more than 80 insurers globally. If you are excited about joining a fast-growing insurtech innovator with a passion for excellence and global culture, Shift is the place for you.

YOUR ROLE

The product marketing leader at Shift owns the marketing strategy for Shift’s growing suite of AI-powered solutions helping to transform the insurance experience. At Shift, product marketing plays an instrumental role in defining the go-to-market strategy for the company. The role is responsible for developing differentiated messaging across the portfolio and communicating this story to both internal and external audiences to fuel both awareness and demand.

You will develop a deep understanding of the market landscape, opportunity, product offering, and coordinate across product, sales and marketing to bring products to market as well as ensure that inside/direct/indirect sales resources have the knowledge and tools required to build pipeline and convert leads into opportunities.

YOUR RESPONSIBILITIES

Define market opportunity, segmentation and ideal customer profiles for the
products
Map out the potential buying process for the product, including buyer
personas
Build differentiated positioning, messaging and value proposition for products
Conduct internal and external market validation including message testing, win-loss analysis, pricing and packaging strategies
Build relevant content for buyer roles (e.g. white papers, brochures, social media, Web pages, online events)
Perform competitive analysis and deliver competitive intelligence to the field
Support sales enablement with content such as playbooks, presentations, battlecards, scripts, training
Manage launch planning and orchestrate execution of the commercial release of a product, including campaign strategy
Act as subject matter expert to sales, campaign/field marketing, and other functions
Develop a range of customer testimonials for external/ internal use, including written case studies
Develop acquisition, retention, cross-sell and up-sell strategies

YOU'VE GOT WHAT IT TAKES IF YOU

Have 7-10 years of successful product marketing/product management experience in a B2B SaaS company
Technical knowledge within the AI/analytics space
Knowledge of the insurance / financial services industry is strongly preferred.
Have excellent communication skills, including oral written, and non-verbal; you know how to make complex things feel simple
Are an excellent storyteller proven through strong writing and presentation building skills
Demand savvy and revenue minded – ability to analyze pipeline behavior (conversion rates and velocity) to detect breakdowns in the marketing and sales process
Strong business acumen with ability to quickly draw conclusions, insights from market intelligence to make recommendations and drive strategy
Experience working with CRM, Marketing Automation and Sales Enablement systems such as Highspot, Seismic
Experience driving GTM through third-party channel routes to market
Highly agile, ability to work in a fast paced environment and collaborate with multiple functions
BA/BS/MBA