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Wealthsimple is on a mission to help everyone achieve financial freedom, no matter who they are or how much they have. Using smart technology, Wealthsimple takes financial services that are often confusing, opaque and expensive and makes them simple, transparent, and low-cost. We're the company behind some of Canada's leading digital financial products, and are growing faster than ever.
Our team is reimagining what it means to manage your money. Smart, high-performing team members will challenge you to learn and grow every day. We value great work and great ideas — not ego. We're looking for talented people who love a fast-paced environment, and want to ship often and make an impact with groundbreaking ideas. Read our Culture Manual and learn more about how we work.
About the role
We are looking for client-obsessed marketers to lead our product marketing efforts in several of our core product areas. You will be a senior member of the marketing and product organization. Crafting the product area narrative, building connected go-to-market strategies, exploring our next opportunities and building the team / coaching will be key to this role. You'll bring your expertise in developing the right value proposition, positioning, messaging and channel strategy that resonate with existing and prospective clients.
You’ll work on our most innovative products alongside cross-functional teams from Product Management, User Experience, Growth, Brand, Data Science, Engineering, Research, and more. As we work to build out this team, you'll have a pivotal role in building a world class Product Marketing function at Wealthsimple.
What you’ll do day-to-day:
- Build a team of high-performing product marketers to meet the dynamic needs of a growing product area at a hyper-growth company
- Craft and refine the product positioning and input to the roadmap through ongoing market and competitive assessments with research and data teams
- Build our go-to-market strategies for product launches and ongoing adoption efforts by collaborating with our Brand, Growth, Communications, Product, Data Science, and Partnerships teams to achieve the goals we have for our clients and business
- Track and analyze the impact of the work and find opportunities to improve our approach
- Develop a deep understanding of the market and ecosystem (including clients, policymakers, news media, government)
- Be a strong client champion, creative marketer, and problem solver
About you:
- 8-10+ years of experience in a Product Marketing capacity coupled with 2+ years in leading individual contributors
- You’re a great leader, but also love doing the work. You can operate at the leadership level, but also enjoy executing as an individual contributor as we grow the team and function
- You have a demonstrated track record of crafting customer segment oriented campaigns to steer new customer acquisition, and deepen engagement & retention
- You bring out the best in others, enabling them to do their most impactful work
- You have strong relationship building capabilities and the ability to work cross-functionally
- You have the ability to break down complex concepts so that they’re simple, clear, and human
- You have experience in tech companies where customer and data insights guide your decisions
- You bring qualitative analytical abilities and are familiar with A/B testing
- You thrive in a fast-paced environment with a bias towards action
At Wealthsimple, we are building products for a diverse world and we need a diverse team to do that successfully. We strongly encourage applications from everyone regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status. Wealthsimple provides an accessible candidate experience. If you need any accommodations or adjustments throughout the interview process and beyond, please let us know.
Questions & answers for this job
- What is the type of contract for this job?The contract for this job is a Full-time contract
- Is telecommuting possible for this job?Yes, telecommuting is possible for this job
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