At TuneIn, we are reinventing radio for a connected world, with live sports, up-to-the-minute news, curated music, millions of podcasts, and over 120,000 streaming radio stations—streamed to tens of millions of customers through our mobile and web apps, and our unmatched platform of hundreds of consumer device and service integrations. From smartphone to smart speaker to electric car, TuneIn delivers live and on-demand audio from voices you trust wherever you want to listen.
The Role
We’re looking for a seasoned subscription marketer to lead our Product Marketing team. The Director, Product Marketing is responsible for developing marketing strategies for all of TuneIn’s product and content offerings to both support the listener’s journey and to drive listening on all surfaces. The Director is an expert on TuneIn products and all of TuneIn’s audiences—listeners, content creators, distributors, broadcasters—with a 360 view of the ecosystem’s touchpoints. You are skilled in devising and managing B2B, B2C, B2B2C marketing strategies across all marketing channels. You love to connect the dots between product benefits and user needs to reach the right people at the right time with the right message.
#LI-Remote
#LI-DB1
What You Will Do
- Lead the product marketing activities for multiple product lines, content genres, and distribution channels
- Collaborate with revenue/distribution/content stakeholders and internal marketing teams to ensure revenue and listener/partner satisfaction goals are met
- Develop target-specific personas and corresponding value propositions that build greater awareness and demand for TuneIn products and content among listeners
- Articulate product positioning and messaging for target audiences, while differentiating TuneIn from competition
- Monitor relevant industry trends to develop market insights that inform product marketing strategy and tactics
- Translate a deep understanding of the competitive landscape into clear product marketing recommendations
- Develop differentiated messaging and strategies for the features and benefits based on the target audiences
- Work with the Product team to inform roadmaps and fully understand product features and benefits
- Manage development of go-to-market plans for feature and content launches and orchestrate execution of plans including social media, lifecycle, paid media, and talent with cross-functional stakeholder group
- Work with growth and lifecycle teams to build targeted marketing campaigns and offers
- Guide and mentor less experienced members of the team
- Other duties as assigned
What We Are Looking For
- Bachelor’s Degree in marketing/business administration preferred or an equivalent combination of education and experience
- 7+ years of experience in marketing roles focused on subscription; at least 3 years direct people management experience
- Experience managing content or product launches and other large projects
- Strong attention to detail and problem-solving skills
- Ability to develop creative and consumer-focused marketing content
- Strong messaging and storytelling skills with the ability to adapt messaging to various audiences
- Strong collaboration skills and project management skills
- Superior written and oral communication skills
- You have a positive attitude and are willing and able to go deep in the details while also being able to create and communicate higher level strategy
- You are a self-starter and have the ability to build programs from scratch
Nice to have
- Experience in a high growth technology company
- Passionate about conversational audio and TuneIn’s mission of Reinventing Radio for the Connected World
Our Compensation & Benefits
- TuneIn offers competitive salary, bonus, and equity compensation packages
- We offer generous benefits, including 100% coverage of all health plans for employees and dependents regardless of which medical health plan you choose
- Dental and Vision plan coverage
- Flexible time off policy, plus 11 paid holidays (2022)
- Extended holiday office closure (full weeks) for Independence Week, Thanksgiving, and end of year holidays
- 401k Plan
- Parental Leave
- Wellness stipend
- Technology stipend
- Individual training and educational spending
- Pet insurance
About TuneIn
TuneIn, the world’s leading live streaming service, brings together live sports, news, music, podcasts, and radio from around the globe. With more than 80 million monthly active users, TuneIn is one of the most widely used streaming audio platforms in the world. TuneIn broadcasts over 100,000 owned & operated and partner radio stations and boasts more than 5.7 million podcasts. With premiere distribution across 200 platforms and connected devices, TuneIn empowers listeners to ‘hear’ what they love wherever ‘here’ might be. TuneIn Premium subscribers get exclusive access to commercial-free news from top networks like CNN, Fox News Radio, MSNBC, CNBC, and Bloomberg, as well as live NFL, NHL, and college sports programming, and commercial-free music channels. For more information, please visit us at
www.tunein.com or follow us on Facebook, Instagram, or Twitter.
Our commitment to Diversity and Inclusion
We’re committed to growing and empowering a more inclusive community within TuneIn. That’s why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunities to excel.
We Grow Our Team Utilizing Transparency and Trust
TuneIn is hiring for many amazing opportunities! We are always thrilled when people apply to our opportunities. Often, we reach out directly to candidates. TuneIn's Recruitment engagement means you'll get an email from the tunein.com domain. We do not use any other domains to conduct recruitment efforts. A member of our People Team will speak with you or will meet with you and we never use the Wire app to conduct interviews. We will also never send you messages asking you for personal or financial information. Use caution when the identity of someone contacting you cannot be linked directly to the tunein.com domain. If you've been the victim of a scam, report it to your local law enforcement. If you feel targeted by a fraudster or someone impersonating a TuneIn team member on LinkedIn, please contact LinkedIn directly here, or send us an email at
[email protected].