What is the type of contract for this position?

The contract for this position is a Full-time contract

What's the salary range for the Director, Product Marketing position?

The suggested salary for this position is $206,500-$309,500

Is telecommuting possible for this position?

Yes, telecommuting is possible for this position

Director, Product Marketing job at Iterable

Iterable is the most powerful customer communication platform that enables brands like Doordash, Calm, Fender and Zoopla to deliver joyful experiences with harmonized, individualized and dynamic communications at scale. Iterable’s data engine, ease of use, and flexible and open architecture makes it the best platform to close the data activation gap by bringing together customer data, ability to design the experiences, deliver them and optimize them. All in one platform. We’ve surpassed $100M in ARR and have raised more than $340M from top-tier investors like Index Ventures, Viking, and CRV, and hundreds of companies like Priceline, Dotdash meredith, and Care.com rely on us to captivate their many millions of users. Over 1,100 brands and businesses around the world leverage Iterable to activate their customers with joy.

Iterable helps brands unlock growth in the digital era by enabling joyful customer experiences with individualized communications based real-time behavioral data, harmonizedcross-channel communications based on customer lifecycle, and dynamicalways-on journeys that adapt to customer signals. Our powerful customer communication platform helps marketers manage end-to-end customer engagement programs with enterprise grade security, compliance and controls for their customers.

Iterable’s momentum grows daily and there has never been a more exciting time to join the team! We’ve been recognized as one of the Best Places to Work - SF for the past five years, recognized as one of Inc’s Best Workplaces and Fastest Growing Companies, and we were recognized on Forbes’ list of America’s Best Startup Employers in 2022. Notably, Iterable has also been listed on Wealthfront’s Career Launching Companies List and have held a top 10 ranking on the Top 25 Companies Where Women Want to Work.

We have a global presence with offices in San Francisco, New York, Denver, and London, and recently expanded our operations to Australia and New Zealand. Iterable’s reach extends worldwide, and we have remote employees across the globe. As we scale, we continue to live by our core four, founding values - Trust, Growth Mindset, Balance, and Humility. To understand the Iterable story, and learn more about our mission, explore our Culture and About Us page.

The Role:

We’re seeking a talented, experienced leader to lead and grow our Product Marketing function. You will be responsible for building and managing a 5-star team, driving the go-to-market strategies for our suite of products, and ensuring the message is clear, compelling, and targeted toward our key customer segments. This individual will play a pivotal role in bridging our product and sales teams, understanding the intricacies of our software, and translating that into market-winning strategies.

Position Details:

Lead, motivate, mentor, and grow the product marketing team ensuring they are successful in their roles
Be the expert and spokesperson for Iterable’s products and innovation, use cases, and the markets in which we compete, internally and across external press and analyst relations channels
Create and execute GTM & Launch plans for new features and releases and lead the New Product Introduction process across the company.
Develop messaging, positioning, buyer personas, product presentations and key content for product launches
Collaborate with marketing leaders to create and socialize company messaging and positioning upholding the company voice and personality
Oversee the development and execution of launch plans for new product initiatives, working closely with product, PR, sales, support, and the rest of the marketing team
Be a trusted partner to the product team and relay customer, sales, and market insights that inform product roadmap decisions and strategy
Partner with the product and growth teams to improve the end-to-end user experience including funnel optimization, new feature development, and customer engagement
Stay up-to-date on the competitive landscape to ensure that the team can communicate key differentiators of our products and identify opportunities for future growth
Work closely with the demand generation team to design campaigns that position Iterable as the solution for B2C growth marketers to engage and retain their customers

The Ideal Candidate Will Have:

Experience in product marketing for a high-tech, SaaS company ideally targeting Marketing buyers
A strong understanding of the world of email and cross-channel engagement is preferred
Experience hiring and managing Product Marketing Managers
A product marketing thought leader—with deep expertise in messaging, segmentation, and packaging
Proficient at analyzing competing products and strategies, and using those insights to anticipate competitive directions and identify opportunities for innovative positioning and messaging
Track record of producing a range of marketing assets, including product demo videos and sales pitch-decks
A collaborative and confident leader with a natural talent for speaking in front of internal and external audiences.
Ability to flawlessly execute multiple concurrent projects and guide others to do the same
High energy, self-motivated, and thrives in a fast-growing company

Perks & Benefits:

Paid parental leave
Competitive salaries, meaningful equity, & 401(k) plan
Medical, dental, vision, & life insurance
Balance Day (First Friday off every month)
Fertility & Adoption Assistance
Paid Sabbatical
Flexible PTO
Monthly Employee Wellness allowance
Monthly Professional Development allowance
Pre-tax commuter benefits
Complete laptop workstation

For candidates in Tier 1 cities, the base salary range for this position is $206,500 to $309,500

For candidates in Tier 2 cities, the base salary range for this position is $181,500 to $272,500.

For candidates in Tier 3 cities, the base salary range for this position is $167,000 to $251,000.

Within the range, individual pay is determined based on factors including job-related skills, experience, relevant education or training, and internal equity considerations. While we use our full salary ranges, we only consider offering a salary near the top of the range in situations where the candidate far exceeds the experience level and skills required for the role.

Please note that the compensation details listed in US role postings reflect the base salary only. The total compensation package includes variable pay (where applicable), equity, plus a range of benefits, including medical, dental, vision, and financial. In addition we offer perks such as generous stipends for health & fitness and learning & development, among others.

Iterable is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. Iterable does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender-identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by Company policy. Iterable also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Pursuant to the San Francisco Fair Chance Ordinance and other similar state laws and local ordinances, and its internal policy, Iterable will also consider for employment qualified applicants with arrest and conviction records.

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Director, Product Marketing

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