Get new job offers from in your mailbox every week

Receive more Product jobs in your inbox

CarGurus logo
CarGurus

Director, Dealer Product Marketing

Full-timeProduct Marketing Manager$150,000-$190,000*
Cambridge, United States
Home office stipend
Employee discount programs
Learning and development budget
Diversity, Equity, and Inclusion
Please let CarGurus know you found this offer on WeLoveProduct as a way to support us 🫶

Who we are

At CarGurus (NASDAQ: CARG), our mission is to give people the power to reach their destination. We started as a small team of developers determined to bring trust and transparency to car shopping. Since then, our history of innovation and go-to-market acceleration has driven industry-leading growth. In fact, we’re the largest and fastest-growing automotive marketplace, and we’ve been profitable for over 15 years.

What we do

The market is evolving, and we are too, moving the entire automotive journey online and guiding our customers through every step. That includes everything from the sale of an old car to the financing, purchase, and delivery of a new one. Today, tens of millions of consumers visit CarGurus.com each month, and ~30,000 dealerships use our products. But they're not the only ones who love CarGurus—our employees do, too. We have a people-first culture that fosters kindness, collaboration, and innovation, and empowers our Gurus with tools to fuel their career growth. Disrupting a trillion-dollar industry requires fresh and diverse perspectives. Come join us for the ride!

Role overview

We are looking for a Director, Dealer Product Marketing to lead go-to-market efforts across CarGurus’ suite of dealer products. You will manage a team of PMM’s and together with Sales and Product, you will influence the product roadmap and bring our products to market. You are the expert on our dealer customers and are able to translate insights into action. The ideal candidate collaborates seamlessly with Sales, Product, and other stakeholders to drive product success.

What you'll do

  • Partner with product and sales across the entire product lifecycle: helping to shape the product roadmap, developing and executing GTM strategies, and leveraging insights to continuously improve product performance.
  • Oversee a team of PMM’s. Align team’s priorities with product and revenue goals and measure results to ensure we are driving business impact
  • Represent the voice of the customer and develop a deep understanding of our customers and products. Drive customer research and leverage NPS to identify opportunities for improvement and influence the product roadmap.
  • Develop product positioning and messaging across our suite of dealer products. Demonstrate a strong command of copywriting and creative judgment, ensuring that all marketing communications are clear, concise, and compelling.
  • Work closely with the sales team and revenue leadership to provide a robust set of sales marketing assets to help drive revenue growth.
  • Partner with the B2B Marketing team on drive demand gen and customer retention

What you'll bring

  • Bachelor's degree
  • 10+ years of experience with 5+ in product marketing 
  • Excellent written and verbal communication skills. You are a strong storyteller with a knack for creating compelling content that will drive results.
  • Proven track record of developing and executing successful go-to-market strategies for B2B products.
  • Excellent at developing cross-functional relationships and working in close partnership with product and sales
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

Working at CarGurus

We reward our Gurus’ curiosity and passion with best-in-class benefits and compensation, including equity for all employees, both when they start and as they continue to grow with us. Our career development and corporate giving programs, as well as our employee resource groups (ERGs) and communities, help people build connections while making an impact in personally meaningful ways. A flexible hybrid model and robust time off policies encourage work-life balance and individual well-being. Thoughtful perks like daily free lunch, a new car discount, meditation and fitness apps, commuting cost coverage, and more help our people create space for what matters most in their personal and professional lives.

We welcome all

CarGurus strives to be a place to which people can bring the ultimate expression of themselves and their potential—starting with our hiring process. We do not discriminate based on race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. We foster an inclusive environment that values people for their skills, experiences, and unique perspectives. That’s why we hope you’ll apply even if you don’t check every box listed in the job description. We also encourage you to tell your recruiter if you require accommodations to participate in our hiring process due to a disability so we can provide the appropriate support. We want to know what only you can bring to CarGurus. #LI-Hybrid

Questions & answers for this position
  • What is the type of contract for this position?
    The contract for this position is a Full-time contract
  • What's the salary range for the Director, Dealer Product Marketing position?
    The suggested salary for this position is $150,000-$190,000*
  • Is telecommuting possible for this position?
    No, telecommuting is not possible for this position
About CarGurus
CarGurus is a Cambridge, Massachusetts-based automotive research and shopping website that assists users in comparing local listings for used and new cars, and contacting sellers.
Website
Industry
Automotive, Classifieds
Founded
2005
Size
251-1K employees

Similar jobs
Appinio logo
(Senior) Product Marketing Manager
AppinioProduct Marketing ManagerFull-time$146,000-$194,000*
Analytics
Business Intelligence
51-250 employees
Paid time off
Home office stipend
Dropbox logo
Senior Product Marketing Manager, Collaboration
DropboxProduct Marketing ManagerFull-time$144,500-$184,000*
Collaboration
Enterprise Software
1K-5K employees
Stock options
1password logo
Product Marketing Manager
1passwordProduct Marketing ManagerFull-time$140,000-$182,500*
Cyber Security
Network Security
251-1K employees
Health insurance
Retirement benefits
Paid time off
Asynchronous work
Parental leave

Get new job offers from in your mailbox every week

Receive more Product jobs in your inbox

Stripe logo
Product Marketing Manager, Revenue and Finance Automation Suite
StripeProduct Marketing ManagerFull-time$146,500-$194,000*
Finance
FinTech
1000+ employees
Binance logo
Binance Accelerator Program - Product Marketing
BinanceProduct Marketing ManagerFull-time$144,750-$185,000*
Bitcoin
Cryptocurrency
1000+ employees
Paid time off
Learning and development budget
Datadog logo
Product Marketing Manager - Application Security
DatadogProduct Marketing ManagerFull-time$147,000-$198,000*
Analytics
Cloud Computing
1K-5K employees
Paid time off
Home office stipend
Stock options
Tuition reimbursement
Learning and development budget