Content Writer - Financial Institutions

Kraken is seeking a Content Writer responsible for crafting brand, product and growth-related copy across the full spectrum of deliverables and channels that cater to Kraken’s institutional clients. 

The ideal candidate is first and foremost a master of letters. You have an unassailable command of the English language and are obsessed with finding the most precise words that inform, inspire, and drive current and prospective clients to action or understanding. 

You bring experience writing marketing, short- and long-form content across a broad spectrum of deliverables targeting institutional audiences in Finance or for another dynamic, global FinTech company. You have a deep understanding of the multifaceted institutional client segment from psychology to language to product set and operations. 

You will work closely with the Director of Content, Institutional Product Marketing Managers and SMEs throughout the organization to execute thoughtful, flawless content that touches institutional clients at all points of the Sales and Marketing funnels.

• Writing effective and compelling copy across a range of sales, product and brand deliverables including landing pages, presentations, fact sheets, email, push, display, paid social and paid search, blogs, education, and long-form thought leadership

• Distilling value propositions and tailoring messaging to institutional client segments across channels

• Collaborating with Product Marketing, Growth, Product, Design and SMEs throughout the broader organization to support and facilitate the launch and optimization of sales and marketing campaigns and initiatives

• Optimizing current and future deliverables based on data-informed learnings 

• 4+ years experience in copywriting, content strategy and development, or digital marketing in Finance or Technology 

• Experience simplifying complex technical concepts for a sophisticated audience segment

• Excellent oral and written communication skills

• Comfort in navigating ambiguity and shifting priorities

• Ability to handle a high volume of deliverables simultaneously without compromising quality or missing deadlines

• Strong organizational ability and attention to detail

• High level of accountability and say-to-do ratio

• Knowledge and understanding of finance and/or cryptocurrency markets, technology, ecosystem and ethos is a big plus

• Bachelor’s degree

#US #LI-AM1 #CANADA

We’re powered by people from around the world with their own unique and diverse experiences. We value all Krakenites and their talents, contributions, and perspectives, regardless of their background. 

As an equal opportunity employer we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.