B2C Product Marketing Manager (x/f/m)

Doctolib is looking for a talented Product Marketing Manager with a strong B2C focus (patients). You will be assigned to one of Doctolib’s products & your mission will be to drive product success and usage with existing and prospective B2C users, with a special focus on the Italian market. You will go deep in understanding patient needs, acting as a liaison between our B2B & B2C visions and our tech and product team. You will also drive impactful marketing initiatives to ensure our products are used to the fullest, creating value both for our patient users and our organization.

Directly reporting to a Senior Product Marketing Manager, you will work closely with Product Management and marketing country teams. 

Who we are

Founded in 2013, Doctolib is the fastest growing and leading e-health service in Europe. As you will be one of our first hires based in Milan, you will be part of an entrepreneurial adventure to transform healthcare in Italy. This is an unprecedented  development opportunity that will allow you to join us from the get go and be a key contributor to our success.

For healthcare professionals

We provide healthcare professionals with a software solution with a full range of services to help improve the efficiency of their operations, provide their patients with a more seamless experience, attract new patients, and collaborate with other practitioners.

For patients

We provide patients with a more transparent access to healthcare and a full suite of online services to manage their health: from finding nearby healthcare professionals, to booking/managing appointments 24/7 online, having remote medical consultations via video and receiving a digital prescription in their online account.

What will be your mission at Doctolib? 

• Ultimately, your goal will be to drive adoption and usage of our online search and booking products by patients in Italy, and find the right balance between supply and demand
• On the supply side, you will gain a deep understanding of how practitioners set up and use Doctolib, and the potential ways to influence them. Your objective will be to grow the share of slots that are bookable online by patients
• On the demand side, you will conduct quantitative and qualitative research to segment our existing and prospecting audience base, identify how patients look for a practitioner, decide on an appointment and how their needs and journeys differ (e.g. by segment, doctor specialty). Your objective will be to boost usage of our products with existing users and acquire new users
• You will bring together patient and practitioner findings to formulate targeted strategies with a clear set of KPIs and precise action plan to boost both the supply and demand side
• You will run different workstreams with a complex set of senior stakeholders (across product, doctor engagement, onboarding, sales, GTM and Marketing teams) to implement your action plan
• You will define and deliver targeted Marketing campaigns (across owned channels, social media etc) to acquire new users and boost engagement with existing users
• You will closely monitor success through trackings that you established and help prepare regular presentations to the Doctolib leadership team

You will be in charge of defining and delivering results on 2 KPIs at the heart of Doctolib’s economic model: (1) your product usage (e.g. online bookings per practitioner or new patient bookings per practitioner) and (2) your product satisfaction (NPS).

Who you are

• You have 5+ year work experience in a B2C Marketing or product role, with ideally 3 years in Product Marketing
• You are fluent in English and Italian. Being able to speak German and/or French are nice to have.
• You are a polymath, and want to be involved in both shaping the strategies but also getting into the detail of implementation
• You have experience and are interested in shaping the product on the B2C or B2B2C side (value proposition, positioning, messaging, naming & taglines and finally marketing content)
• You are a data centric person, but understand the value of also gathering qualitative insights
• You are strategic and creative, with an interest in delivering B2C campaigns
• You have a good sense of prioritization & organization
• You have experience in managing a complex set of stakeholders
• You are customer centric: being able to have the interests of patients at heart while understanding well doctor preferences
• You recognize yourself in our SCALES values (Service, Care, Act, Learn, Enjoy, Structure)
• You have an entrepreneurial mindset with the ambition to transform the healthcare sector. Some understanding of the healthcare industry is a plus. 

Position details

• Location: Position based in our Milan office 
• Package: Highly Attractive salary
• Start date: As soon as possible