At CoachHub, we are inspired by the idea of everyone experiencing the power of coaching – we want to democratize coaching for all career levels worldwide. Our Marketing team contributes to our mission by sparking awareness about the transformational impact of digital coaching. Our full-powered global team works across the marketing spectrum to make this happen; Digital, Brand, Content and Field Marketing.
Vision and Mission
We are expanding our team! We are looking for a Senior Product Marketing Manager to create a product marketing strategy for CoachHub. Your work will be an integral part of our company's growth and success. You will report directly to our Global Brand Director. You will be at the crossroads of 4 teams: Sales, Sales Enablement, Product & Marketing.
About the Job
Product Marketing Strategy
- Work on the positioning and messaging for CoachHub, translating product functionality and technical details into user benefit and value
- Improve our buyer personas to ensure we communicate with the right way, through the right channels
- Create powerful product value propositions, based on B2B customer segmentation, competitive data, market trends and insight from product & sales teams
- Identify our USPs (Unique Selling Propositions) and make sure they stand out throughout all our content and are adopted by our sales organization.
- Create go-to-market strategies: build plans that create impact & support product adoption and retention, leveraging all relevant channels in collaboration with the Product team, Marketing team & Coaching Lab
- Support with analyst relations
- Long term mission: Influence the roadmap choices through ROI measurement and competitive benchmarks
Content Production
- Develop content that articulates the benefits of our products:
- Website content: in collaboration with our SEO team, guarantee that the content on our website reflects our market positioning
- Sales documentation: in collaboration with sales enablement & design teams, create content to support our sales team to acquire new clients or grow existing ones
- Content marketing: from product videos to emails, event activations, media campaigns… make sure our value proposition is visible and clearly communicated in everything we create
- Contribute to lead generation campaigns with Bottom of Funnel content and presentation"
Your Profile
- Must Be Located in the United States
- Must Have 4 years Minimum of Experience in B2B Product Marketing
- Proven marketing skills and mastery of value proposition creation
- A previous experience in the HR / L&D field is a strong plus
- Excellent communication skills in English (written and spoken) - any other language is a plus
- Comfortable in a global, hyper-growth, fast-paced environment
- Strong cross-functional collaborative skills, ability to convince and influence stakeholders
- Strong project management skills
