Sr. Product Marketing Manager

See yourself at Twilio

Join the team as Twilio’s next Sr. Product Marketing Manager.

About the job

This position is needed to support Twilio Flex and our broader customer experience strategy,  providing customers with insightful product marketing as we redefine Customer and Employee experiences in the age of AI. 

As a Sr. PMM, you’ll serve as a full-stack PMM, partnering with R&D to refine product strategy, shape our market narrative, and drive meaningful product launches according to Twilio's Product Development Lifecycle (PDLC). You’ll also be responsible for a deep understanding of the market and customer needs in order to drive deeper adoption of Flex and Flex features through partnership with Campaigns, GTM Enablement, and other cross-functional teams. 

Responsibilities

In this role, you’ll:

• Build a deep understanding of our customers and user personas through research and direct engagement, and use that insight to shape our go-to-market strategy and product roadmap.
• Develop compelling, audience-specific messaging, positioning, and content that differentiates Twilio Flex innovation in the market.
• Lead cross-functional product launches, working across marketing, Product, Sales Enablement, GTM, and Support teams to drive awareness, demand, and usage of Flex. 
• Champion our customers while influencing product development and ensuring alignment with customer needs through the Twilio Product Development Lifecycle (PDLC).
• Cultivate customer advocates in partnership with Customer Marketing to drive awareness through written case studies, blogs, and speaking engagements.

Qualifications 

Twilio values diverse experiences in other industries, and we encourage everyone who meets the required qualifications to apply. While having “desired” qualifications make for a strong candidate, we encourage applicants with alternative experiences to also apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

*Required:

• You have 5+ years experience in product marketing or technical marketing. 
• You have worked in product marketing in the contact center or customer experience technology space. 
• You are a strategic thinker--you like to build a deep domain expertise through primary and secondary research and can apply that research to develop positioning, thought leadership, and marketing campaigns.
• You know how to turn data into a story. You know how to turn a story into a presentation. You are able to clearly articulate complex concepts to leave a lasting impression. 
• You know how to enable and educate internal audiences to drive meaningful and actionable content.
• You can get things done. We want to talk about how you manage projects.
• Bachelor’s degree or equivalent experience required. 

Desired:

• You've worked with technology products that target developers with cloud-based services, or API solutions.
• You understand and have experience in the global market around programmable communications or related technologies.
• You have excellent written and verbal communication skills.
• You’ve demonstrated an ability to influence and build effective working relationships with all levels of the organization.
• You have a good understanding of Twilio's value prop and the apps that have already been built. You can build a Twilio app yourself.

Location

This role will be remote, and based in Ontario.

Travel 

We prioritize connection and opportunities to build relationships with our customers and each other. For this role, you may be required to travel occasionally to participate in project or team in-person meetings.

What We Offer

Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.

The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location.